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Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Hardcover

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Relationship Marketing: New Strategies, Technologies and Techniques to Win Customers You Want and Keep Them Forever

by Ian H. Gordon

ISBN 13: 9780471641735

Format: Hardcover (336 pages)
Publisher: John Wiley & Sons
Published: 18 Mar 1998

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Moment of Truth: Redefining the Marketing Agenda

by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt

ISBN 13: 9781403998965

Format: Hardcover (200 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2005

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The End of Marketing as We Know it

by Sergio Zyman

ISBN 13: 9780887309861

Format: Hardcover (272 pages)
Publisher: HarperBusiness
Published: 24 Feb 1999
Other Format: Abridged, Paperback

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Selling and Sales Management: Sixth edition

by David Jobber,Geoffrey Lancaster

ISBN 13: 9780273674153

Format: Illustrated (496 pages)
Publisher: Financial Times/ Prentice Hall
Published: 14 Jan 2003
Other Format: Paperback

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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers

by Paul Millier

ISBN 13: 9780471853251

Format: Paperback (324 pages)
Publisher: John Wiley & Sons
Published: 05 Apr 2000

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International Marketing Strategy

by Isobel Doole, Robin Lowe

ISBN 13: 9781844800254

Format: Paperback (416 pages)
Publisher: Thomson Learning
Published: 08 Apr 2004
Other Format: Paperback

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Trade Marketing Strategy

by Gary Davies

ISBN 13: 9781853962134

Format: Hardcover (240 pages)
Publisher: SAGE Publications Inc
Published: 28 Jul 1993

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Great Brand Stories Scotch Whisky: Creative fire - The story of Scotland's greatest export

by Stuart Delves

ISBN 13: 9781904879718

Format: Paperback (192 pages)
Publisher: Cyan Books
Published: 01 Mar 2007

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Luxury Online: Styles, Systems, Strategies

by Uché Okonkwo

ISBN 13: 9780230555365

Format: Illustrated (384 pages)
Publisher: Palgrave Macmillan
Published: 26 Feb 2010

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Marketing High Technology

by William H. Davidow

ISBN 13: 9780029079904

Format: Hardcover (224 pages)
Publisher: Macmillan USA
Published: 02 Jun 1986

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The Fall of Advertising and the Rise of PR.

by Al Ries,Laura Ries

ISBN 13: 9780060081980

Format: Hardcover (300 pages)
Publisher: HarperBusiness
Published: 05 Dec 2002
Other Format: Illustrated

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