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Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Hardcover, Paperback

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Electronic Commerce: Strategies and Models for Business to Business Trading

by Paul Timmers

ISBN 13: 9780471720294

Format: Hardcover (288 pages)
Publisher: John Wiley & Sons
Published: 28 Oct 1999
Other Format: Paperback

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Levinson Jay Conrad : Guerrilla Marketing Weapons (Plume)

by Jay Conrad Levinson

ISBN 13: 9780452265196

Format: Paperback (272 pages)
Publisher: Penguin Books Ltd
Published: 31 Oct 1991

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Moment of Truth: Redefining the Marketing Agenda

by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt

ISBN 13: 9781403998965

Format: Hardcover (200 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2005

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The End of Marketing as We Know it

by Sergio Zyman

ISBN 13: 9780887309861

Format: Hardcover (272 pages)
Publisher: HarperBusiness
Published: 24 Feb 1999
Other Format: Abridged, Hardcover, Paperback

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Selling and Sales Management: Sixth edition

by David Jobber,Geoffrey Lancaster

ISBN 13: 9780273674153

Format: Illustrated (496 pages)
Publisher: Financial Times/ Prentice Hall
Published: 14 Jan 2003
Other Format: Paperback

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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers

by Paul Millier

ISBN 13: 9780471853251

Format: Paperback (324 pages)
Publisher: John Wiley & Sons
Published: 05 Apr 2000

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Managing Business Relationships

by David Ford, Lars–Erik Gadde, Håkan Håkansson, Anders Lundgren, Ivan Snehota, Peter Turnbull, David Wilson

ISBN 13: 9780471970750

Format: Paperback (304 pages)
Publisher: John Wiley & Sons
Published: 20 Feb 1998

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by James C. Anderson,Nirmalya Kumar,James A. Narus

ISBN 13: 9781422103357

Format: Illustrated (240 pages)
Publisher: Harvard Business Review Press
Published: 07 Nov 2007

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Luxury Online: Styles, Systems, Strategies

by Uché Okonkwo

ISBN 13: 9780230555365

Format: Illustrated (384 pages)
Publisher: Palgrave Macmillan
Published: 26 Feb 2010

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Marketing High Technology

by William H. Davidow

ISBN 13: 9780029079904

Format: Hardcover (224 pages)
Publisher: Macmillan USA
Published: 02 Jun 1986

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2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

by Denny Hatch,Don Jackson

ISBN 13: 9780844203492

Format: Paperback (368 pages)
Publisher: McGraw-Hill Contemporary
Published: 01 Jan 2000

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