Selling and Sales Management

by David Jobber (Author), Geoffrey Lancaster (Author)

Used
Paperback
1997
$4.34

This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.

Synopsis

This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.

$4.34

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More Information

Format: Paperback
Pages: 427
Edition: 4
Publisher: Financial Times/ Prentice Hall
Published: 23 Jan 1997
ISBN 10: 0273625926
ISBN 13: 9780273625926

Selling and Sales Management

Used

$4.34

Synopsis

$4.34

More Information