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Relationship Marketing: Text and Cases (CIM Professional Development S.) Relationship Marketing: Text and Cases (CIM Professional Development S.) by Helen Peck,Martin Christopher,Moira Clark,Adrian Payne

Relationship Marketing: Text and Cases (CIM Professional Development S.)

by Helen Peck,Martin Christopher,Moira Clark,Adrian Payne


ISBN 13: 9780750636261

Format: Hardcover (524 pages)
Publisher: Routledge
Published: 13 May 1999

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The Ultimate Question: Driving Good Profits and True Growth The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld

The Ultimate Question: Driving Good Profits and True Growth

by Fred Reichheld


ISBN 13: 9781591397830

Format: Hardcover (224 pages)
Publisher: Harvard Business Review Press
Published: 01 Mar 2006

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Hug Your Customers: Love the Results Hug Your Customers: Love the Results by Jack Mitchell

Hug Your Customers: Love the Results

by Jack Mitchell


ISBN 13: 9780141015224

Format: Paperback (304 pages)
Publisher: Penguin
Published: 04 Mar 2004

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Chief Customer Officer. Getting Past Lip Service to Passionate Action Chief Customer Officer. Getting Past Lip Service to Passionate Action by Jeanne Bliss

Chief Customer Officer. Getting Past Lip Service to Passionate Action

by Jeanne Bliss


ISBN 13: 9780787980948

Format: Hardcover (320 pages)
Publisher: Jossey Bass
Published: 21 Apr 2006

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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces by Sandra Vandermerwe

Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

by Sandra Vandermerwe


ISBN 13: 9781861563071

Format: Illustrated (314 pages)
Publisher: JW
Published: 30 Sep 2001
Other Format: Hardcover

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The Behavioral Advantage - What the Smartest, Most Successful Companies The Behavioral Advantage - What the Smartest, Most Successful Companies by Bacon

The Behavioral Advantage - What the Smartest, Most Successful Companies

by Bacon


ISBN 13: 9780814472255

Format: Hardcover (320 pages)
Publisher: Amacom
Published: 01 May 2004

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The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage by James L. Heskett,W. Earl Sasser,Joe Wheeler

The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

by James L. Heskett,W. Earl Sasser,Joe Wheeler


ISBN 13: 9781422110232

Format: Illustrated (240 pages)
Publisher: Harvard Business Review Press
Published: 01 Dec 2008

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Understanding and Managing Customers Understanding and Managing Customers by Isabel Doole,Peter Lancaster,Robin Lowe

Understanding and Managing Customers

by Isabel Doole,Peter Lancaster,Robin Lowe


ISBN 13: 9780273685623

Format: Illustrated (368 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Oct 2004

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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

by Frederick Newell


ISBN 13: 9780071357753

Format: Hardcover (288 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2000

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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development) Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development) by Evert Gummesson

Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

by Evert Gummesson


ISBN 13: 9780750644631

Format: Paperback (281 pages)
Publisher: A Butterworth-Heinemann Title
Published: 05 May 1999

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The Eleventh Commandment: Transforming to Own Customers The Eleventh Commandment: Transforming to "Own" Customers by Sandra Vandermerwe

The Eleventh Commandment: Transforming to "Own" Customers

by Sandra Vandermerwe


ISBN 13: 9780471958239

Format: Hardcover (262 pages)
Publisher: Wiley
Published: 05 Jun 1996

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Grocery Revolution: The New Focus on the Consumer Grocery Revolution: The New Focus on the Consumer by Barbara E. Kahn, Leigh M. McAlister

Grocery Revolution: The New Focus on the Consumer

by Barbara E. Kahn, Leigh M. McAlister


ISBN 13: 9780673998804

Format: Paperback (250 pages)
Publisher: Prentice Hall
Published: 22 Jan 1997

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