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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

by SandraVandermerwe (Author)

  • Used

    Hardcover 1999

    $4.39
Synopsis

The business model of customer capitalism offered in this text aims to activate six positive reinforcing loops, resulting in customer "lock-on", which is where a company becomes a customer's sole or dominant provider on an ongoing basis.

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More Information

Format: Hardcover
 Pages: 256
 Edition: First Edition
 Publisher: Nicholas Brealey Publishing
Published: 27 May 1999
ISBN 10: 1857882415
ISBN 13: 9781857882414

Author Bio
Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.