Grocery Revolution: The New Focus on the Consumer

by Barbara E . Kahn (Author), Leigh M. Mc Alister (Author)

Used
Paperback
1997
$3.23

A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a reader friendly overview of what academic researchers have discovered about consumer grocery shopping behavior.

Synopsis

A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.

$3.23

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More Information

Format: Paperback
Pages: 250
Edition: 1
Publisher: Prentice Hall
Published: 22 Jan 1997
ISBN 10: 0673998800
ISBN 13: 9780673998804

Grocery Revolution: The New Focus on the Consumer

Used

$3.23

Synopsis

$3.23

More Information