Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback
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The Future of Competition: Co-Creating Unique Value with Customers
by C. K. Prahalad,Venkat Ramaswamy
ISBN 13: 9781578519538
Format: Illustrated (272 pages) Publisher: Harvard Business Review Press Published: 01 Jan 2004
Applied Marketing Research
by Luiz Moutinho
ISBN 13: 9780201565041
Format: Hardcover (326 pages) Publisher: Addison Wesley Published: 11 Jul 1992
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
by Jean Noel Kapferer
ISBN 13: 9780029170458
Format: Hardcover (341 pages) Publisher: Simon & Schuster Published: 01 May 1994 Other Format: Paperback
Consumer Behaviour: A European Outlook
by Leon G. Schiffman,Leslie Kanuk,Havard Hansen
ISBN 13: 9780273704010
Format: Paperback (512 pages) Publisher: Financial Times/ Prentice Hall Published: 21 Feb 2008
Creating Ever-cool: A Marketer's Guide to a Kid's Heart
by Gene Del Vecchio
ISBN 13: 9781565542563
Format: Illustrated (256 pages) Publisher: Pelican Publishing Co Published: 01 Dec 1997
Business Research Methods
by Alan Bryman,Emma Bell
ISBN 13: 9780199259380
Format: Paperback (624 pages) Publisher: Oxford University Press Published: 04 Dec 2006 Other Format: Paperback
Questionnaire Design (Market Research S.)
by Paul N. Hague
ISBN 13: 9780749409173
Format: Paperback (144 pages) Publisher: Kogan Page Ltd Published: 30 May 1993
Basic Marketing Research
by Gilbert A. Churchill
ISBN 13: 9780030983672
Format: Hardcover (832 pages) Publisher: South-Western, Division of Thomson Learning Published: 14 Sep 1995
The Practice of Market and Social Research: An Introduction
by Yvonne McGivern
ISBN 13: 9780273655060
Format: Paperback (416 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Nov 2002 Other Format: Paperback
Managing Marketing: Marketing Success Through Good Management Practice
by Roger Palmer
ISBN 13: 9780750668989
Format: Paperback (392 pages) Publisher: Routledge Published: 11 Jul 2007
Think Like Your Customer: A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy (MARKETING/SALES/ADV & PROMO)
by Bill Stinnett
ISBN 13: 9780071441889
Format: Illustrated (288 pages) Publisher: McGraw-Hill Published: 01 Nov 2004