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Creating Ever-cool: A Marketer's Guide to a Kid's Heart

Creating Ever-cool: A Marketer's Guide to a Kid's Heart

by Gene Del Vecchio (Author)

Synopsis

By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

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1 in stock

More Information

Format: Illustrated
 Pages: 256
 Edition: Illustrated
 Publisher: Pelican Publishing Co
Published: 01 Dec 1997
ISBN 10: 1565542568
ISBN 13: 9781565542563

Author Bio
Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.