Buy Used and New Research Books

Applied Marketing Research

by Luiz Moutinho

ISBN 13: 9780201565041

Format: Hardcover (326 pages)
Publisher: Addison Wesley
Published: 11 Jul 1992

Save for later

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer

ISBN 13: 9780029170458

Format: Hardcover (341 pages)
Publisher: Simon & Schuster
Published: 01 May 1994
Other Format: Paperback

Save for later

Consumer Behaviour: A European Outlook

by Leon G. Schiffman,Leslie Kanuk,Havard Hansen

ISBN 13: 9780273704010

Format: Paperback (512 pages)
Publisher: Financial Times/ Prentice Hall
Published: 21 Feb 2008

Save for later

Creating Ever-cool: A Marketer's Guide to a Kid's Heart

by Gene Del Vecchio

ISBN 13: 9781565542563

Format: Illustrated (256 pages)
Publisher: Pelican Publishing Co
Published: 01 Dec 1997

Save for later

Business Research Methods

by Alan Bryman,Emma Bell

ISBN 13: 9780199259380

Format: Paperback (624 pages)
Publisher: Oxford University Press
Published: 04 Dec 2006
Other Format: Paperback

Save for later

Questionnaire Design (Market Research S.)

by Paul N. Hague

ISBN 13: 9780749409173

Format: Paperback (144 pages)
Publisher: Kogan Page Ltd
Published: 30 May 1993

Save for later

The Future of Competition: Co-Creating Unique Value with Customers

by C. K. Prahalad,Venkat Ramaswamy

ISBN 13: 9781578519538

Format: Illustrated (272 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2004

Save for later

Basic Marketing Research

by Gilbert A. Churchill

ISBN 13: 9780030983672

Format: Hardcover (832 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 14 Sep 1995

Save for later

The Practice of Market and Social Research: An Introduction

by Yvonne McGivern

ISBN 13: 9780273655060

Format: Paperback (416 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Nov 2002
Other Format: Paperback

Save for later

Managing Marketing: Marketing Success Through Good Management Practice

by Roger Palmer

ISBN 13: 9780750668989

Format: Paperback (392 pages)
Publisher: Routledge
Published: 11 Jul 2007

Save for later

Think Like Your Customer: A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy (MARKETING/SALES/ADV & PROMO)

by Bill Stinnett

ISBN 13: 9780071441889

Format: Illustrated (288 pages)
Publisher: McGraw-Hill
Published: 01 Nov 2004

Save for later

Marketing Research: An Applied Orientation

by Naresh K. Malhotra

ISBN 13: 9780131257337

Format: Hardcover (890 pages)
Publisher: Prentice Hall
Published: 29 Nov 1995
Other Format: Paperback

Save for later