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Qualitative Research Methods in Public Relations and Marketing Communications

by Immy Holloway, Christine Daymon

ISBN 13: 9780415222747

Format: Paperback (304 pages)
Publisher: Routledge
Published: 20 Dec 2001

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Consumer Behavior

by Leon Schiffman, Leslie Kanuk

ISBN 13: 9780137006700

Format: Paperback (600 pages)
Publisher: Pearson Education
Published: 15 Aug 2009
Other Format: Hardcover

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Consumer Behaviour

by Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg

ISBN 13: 9780273717263

Format: Paperback (728 pages)
Publisher: Financial Times/ Prentice Hall
Published: 16 Nov 2009
Other Format: Paperback

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Qualitative Market Research: A Practitioner's and Buyer's Guide

by Wendy Gordon,Roy Langmaid

ISBN 13: 9780566051159

Format: Hardcover (288 pages)
Publisher: Routledge
Published: 20 Dec 1999

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Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

by Darren Bridger, David Lewis

ISBN 13: 9781857882469

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 24 Feb 2000
Other Format: Paperback

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Creating Powerful Brands (CIM Professional Development)

by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald

ISBN 13: 9780750622400

Format: Paperback (384 pages)
Publisher: A Butterworth-Heinemann Title
Published: Apr 1998
Other Format: Paperback

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Consumer Behaviour, 2nd Ed.

by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard

ISBN 13: 9780273651826

Format: Paperback (656 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Dec 2001
Other Format: Paperback

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Understanding the Consumer: A Psychological Approach

by David A. Statt

ISBN 13: 9780333660638

Format: Paperback (352 pages)
Publisher: Palgrave
Published: 05 Mar 1997

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Smart Organization, The: Creating Value Through Strategic R&D

by David Matheson, James Matheson

ISBN 13: 9780875847658

Format: Hardcover (292 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 1997

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The Unmanageable Consumer: Contemporary Consumption and its Fragmentation

by Yiannis Gabriel,Tim Lang

ISBN 13: 9780803977457

Format: Paperback (224 pages)
Publisher: SAGE Publications Ltd
Published: 07 Sep 1995

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The End of Marketing as We Know it

by Sergio Zyman

ISBN 13: 9780887309861

Format: Hardcover (272 pages)
Publisher: HarperBusiness
Published: 24 Feb 1999
Other Format: Abridged

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Consumer Behavior: International Edition (Prentice Hall international editions)

by Leon Schiffman,Leslie Lazar Kanuk

ISBN 13: 9780130859143

Format: Paperback (512 pages)
Publisher: Pearson
Published: 01 Jul 1999

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