End of Marketing as We Know it

by SergioZyman (Author)

• New

  Abridged
  2000

  $14.04

• Used

  Paperback
  2000

  $4.38

  Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on neo-marketing - the notion that advertising and promotion are supposed to sell more stuff .

• Used

  Hardcover
  1999

  $3.29