Research Methods for Business Students
by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
ISBN 13: 9780273620174
Format: Paperback (448 pages) Publisher: Financial Times/ Prentice Hall Published: 30 Oct 1996 Other Format: Paperback
Save for later
The Lovemarks Effect: Winning In The Consumer Revolution
by Kevin Roberts
ISBN 13: 9781576872673
Format: Hardcover (264 pages) Publisher: Powerhouse Cultural Entertainment Books Published: 08 Mar 2006
Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe,Sergio Zyman
ISBN 13: 9781581150780
Format: Hardcover (319 pages) Publisher: Allworth Press,U.S. Published: 30 Sep 2002
Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)
by Naresh Malhotra, David Birks
ISBN 13: 9780139229640
Format: Paperback (752 pages) Publisher: Financial Times/ Prentice Hall Published: 05 Jan 2000 Other Format: Paperback
The Chasm Companion
by Paul Wiefels
ISBN 13: 9780066620558
Format: Paperback (352 pages) Publisher: HarperCollins Published: Aug 2002 Other Format: Paperback
Consumer Behavior And Marketing Strategy (European): European Edition
by Klaus Grunert
ISBN 13: 9780256225297
Format: Paperback (526 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 16 Apr 1999
Married to the Brand: Why Consumers Bond with Some Brands for Life
by William J. McEwen
ISBN 13: 9781595620057
Format: Illustrated (144 pages) Publisher: Gallup Press Published: 27 Jan 2006
Consumer Behavior (International Edition)
by Leslie Lazar Kanuk, Leon Schiffman
ISBN 13: 9780130491756
Format: Paperback (688 pages) Publisher: Pearson Education Published: 01 Jul 2002 Other Format: Hardcover
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback
The Future of Competition: Co-Creating Unique Value with Customers
by C. K. Prahalad,Venkat Ramaswamy
ISBN 13: 9781578519538
Format: Illustrated (272 pages) Publisher: Harvard Business Review Press Published: 01 Jan 2004
Creating Ever-cool: A Marketer's Guide to a Kid's Heart
by Gene Del Vecchio
ISBN 13: 9781565542563
Format: Illustrated (256 pages) Publisher: Pelican Publishing Co Published: 01 Dec 1997
Business Research Methods
by Alan Bryman,Emma Bell
ISBN 13: 9780199259380
Format: Paperback (624 pages) Publisher: Oxford University Press Published: 04 Dec 2006 Other Format: Paperback