The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
by Al Ries,Laura Ries
ISBN 13: 9780060007737
Format: Illustrated (272 pages) Publisher: HarperBus Published: 20 Mar 2011 Other Format: Hardcover, Paperback
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Marketing of Tourism Experiences
by Eric Laws, Noel Scott, Philipp Boksberger
ISBN 13: 9780415567589
Format: Hardcover (288 pages) Publisher: Routledge Published: 15 Dec 2009
The Fall of Advertising and the Rise of PR
ISBN 13: 9780060081997
Format: Illustrated (320 pages) Publisher: HarperBus Published: 07 Oct 2004 Other Format: Hardcover