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Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij

ISBN 13: 9780803959705

Format: Paperback (336 pages)
Publisher: Sage Publications, Inc
Published: 10 Sep 1997
Other Format: Paperback

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Entry Strategies for International Markets, 2nd, Revised and Expanded Edition

by Franklin R. Root

ISBN 13: 9780787945718

Format: Paperback (288 pages)
Publisher: Jossey-Bass
Published: 02 Oct 1998

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Successful Global Account Management: Key Strategies and Tools for Managing Global Customers

by Nick Speare, Kevin Wilson

ISBN 13: 9780749436049

Format: Illustrated (264 pages)
Publisher: Kogan Page
Published: 08 Nov 2001

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If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

by Peter Cheverton

ISBN 13: 9780749437282

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 03 Apr 2002

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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

by Radha Chadha, Paul Husband

ISBN 13: 9781904838050

Format: Hardcover (300 pages)
Publisher: Nicholas Brealey International
Published: 09 Nov 2006

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Financial Services Marketing: An international guide to principles and practice

by Nigel Waite

ISBN 13: 9780750669979

Format: Paperback (418 pages)
Publisher: Routledge
Published: 03 Oct 2006

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International Market Entry & Development

by Young

ISBN 13: 9780745003795

Format: Paperback (328 pages)
Publisher: Financial Times/ Prentice Hall
Published: 01 Oct 1989

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Marketing Across Cultures

by Prof Jean-Claude Usunier, Julie Lee

ISBN 13: 9780273685296

Format: Paperback (594 pages)
Publisher: Financial Times/ Prentice Hall
Published: 03 Mar 2005
Other Format: Paperback, Textbook Binding

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International Trade Procedures and Management

by A.G. Walker

ISBN 13: 9780750620239

Format: Paperback (288 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 Mar 1996

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Hitting the Headlines in Europe: A Country-by-country Guide to Effective Media Relations

by Cathie Burton,Alun Drake

ISBN 13: 9780749442262

Format: Paperback (272 pages)
Publisher: Kogan Page Ltd
Published: 30 Apr 2004

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The A-Z of Food Safety

by N/A

ISBN 13: 9781854183798

Format: Paperback (498 pages)
Publisher: Thorogood
Published: 21 Sep 2007

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International Retail Marketing: A Case Study Approach

by Margaret Bruce,Christopher Moore,Grete Birtwistle

ISBN 13: 9780750657488

Format: Paperback (280 pages)
Publisher: A Butterworth-Heinemann Title
Published: 26 Jun 2004

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