Marketing Across Cultures

Used
Paperback
1999
$3.25

Marketing Across Cultures is a unique and successful text, popular because of its topical and engaging cultural perspective, an angle which other texts do not cover in such detail. Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

Synopsis

Marketing Across Cultures is a unique and successful text, popular because of its topical and engaging cultural perspective, an angle which other texts do not cover in such detail. Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

$3.25

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More Information

Format: Paperback
Pages: 648
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 18 Nov 1999
ISBN 10: 0130106682
ISBN 13: 9780130106681

Marketing Across Cultures

Used

$3.25

Synopsis

$3.25

More Information