Marketing Across Cultures
by Prof Jean-Claude Usunier
ISBN 13: 9780130106681
Format: Paperback (648 pages) Publisher: Financial Times/ Prentice Hall Published: 18 Nov 1999 Other Format: Paperback, Textbook Binding
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by Prof Jean-Claude Usunier, Julie Lee
ISBN 13: 9780273685296
Format: Paperback (594 pages) Publisher: Financial Times/ Prentice Hall Published: 03 Mar 2005 Other Format: Paperback, Textbook Binding