Marketing Across Cultures

by Julie Anne Lee (Author), Prof Jean-Claude Usunier (Author)

New
Paperback
2009
$61.13

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

Synopsis

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

$61.13

Save:$9.88 (14%)

Quantity

Temporarily out of stock

More Information

Format: Paperback
Pages: 496
Edition: 5
Publisher: Financial Times/ Prentice Hall
Published: 05 Jan 2009
ISBN 10: 0273713914
ISBN 13: 9780273713913

Author Bio

Jean-Claude Usunier, Professor of Marketing at HEC, Lausanne, Switzerland

Julie Ann Lee, Associate Professor at The University of Western Australia

Marketing Across Cultures

New

$61.13

Synopsis

$61.13

More Information

Author Bio