Marketing Across Cultures

by Usunier (Author), Jean-ClaudUsunier (Author)

• Used

  Textbook Binding
  1996

  $7.81

  Marketing Across Cultures is a unique and successful text, popular because of its topical and engaging cultural perspective, an angle which other texts do not cover in such detail. Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

• Used

  Paperback
  1999

  $3.25

  Marketing Across Cultures is a unique and successful text, popular because of its topical and engaging cultural perspective, an angle which other texts do not cover in such detail. Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.