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Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing) Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing) by J. Paul Peter, Olson

Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)

by J. Paul Peter, Olson


ISBN 13: 9780071111775

Format: Paperback (578 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 May 2004

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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe,Sergio Zyman

Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe,Sergio Zyman


ISBN 13: 9781581150780

Format: Hardcover (319 pages)
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002
Other Format: Paperback

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Marketing Research Marketing Research by Peter M. Chisnall

Marketing Research

by Peter M. Chisnall


ISBN 13: 9780077091750

Format: Paperback (448 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Nov 1996
Other Format: Hardcover

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The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying by Michael R. Solomon

The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying

by Michael R. Solomon


ISBN 13: 9780273726975

Format: Paperback (224 pages)
Publisher: Prentice Hall
Published: 04 Jun 2009

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Essentials of Marketing Research Essentials of Marketing Research by Tony Proctor

Essentials of Marketing Research

by Tony Proctor


ISBN 13: 9780273625315

Format: Paperback (384 pages)
Publisher: Financial Times/ Prentice Hall
Published: 17 Apr 1997
Other Format: Paperback

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Consumer Behaviour: A European Perspective Consumer Behaviour: A European Perspective by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg

Consumer Behaviour: A European Perspective

by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg


ISBN 13: 9780273687528

Format: Paperback (728 pages)
Publisher: Financial Times/ Prentice Hall
Published: 23 Mar 2006
Other Format: Paperback

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Consumer Behaviour, 2nd Ed. Consumer Behaviour, 2nd Ed. by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard

Consumer Behaviour, 2nd Ed.

by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard


ISBN 13: 9780273651826

Format: Paperback (656 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Dec 2001
Other Format: Paperback

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Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series) Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series) by John L. Mariotti

Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)

by John L. Mariotti


ISBN 13: 9781841120393

Format: Paperback (256 pages)
Publisher: Capstone
Published: 01 Oct 1999

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Experiential Marketing: A Practical Guide to Interactive Brand Experiences Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shirra Smilansky

Experiential Marketing: A Practical Guide to Interactive Brand Experiences

by Shirra Smilansky


ISBN 13: 9780749452759

Format: Hardcover (272 pages)
Publisher: Kogan Page
Published: 03 Feb 2009

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Marketing Planning for Services (Marketing S.) Marketing Planning for Services (Marketing S.) by Malcolm McDonald, Adrian Payne

Marketing Planning for Services (Marketing S.)

by Malcolm McDonald, Adrian Payne


ISBN 13: 9780750625494

Format: Hardcover (336 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 30 Nov 1995
Other Format: Paperback

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Commonsense Direct Marketing (Professional Paperbacks) Commonsense Direct Marketing (Professional Paperbacks) by Drayton Bird

Commonsense Direct Marketing (Professional Paperbacks)

by Drayton Bird


ISBN 13: 9780749425845

Format: Paperback (356 pages)
Publisher: Kogan Page Ltd
Published: 28 Apr 1998
Other Format: Hardcover, Illustrated, Paperback

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Internet Marketing: Strategy, Implementation and Practice Internet Marketing: Strategy, Implementation and Practice by Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick

Internet Marketing: Strategy, Implementation and Practice

by Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick


ISBN 13: 9780273643098

Format: Paperback (528 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Apr 2000
Other Format: Paperback

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