Research Methods for Business Students
by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
ISBN 13: 9780273620174
Format: Paperback (448 pages) Publisher: Financial Times/ Prentice Hall Published: 30 Oct 1996 Other Format: Paperback
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Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe,Sergio Zyman
ISBN 13: 9781581150780
Format: Hardcover (319 pages) Publisher: Allworth Press,U.S. Published: 30 Sep 2002 Other Format: Paperback
Married to the Brand: Why Consumers Bond with Some Brands for Life
by William J. McEwen
ISBN 13: 9781595620057
Format: Illustrated (144 pages) Publisher: Gallup Press Published: 27 Jan 2006
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback
Buyology: How Everything We Believe About Why We Buy is Wrong
by Martin Lindstrom
ISBN 13: 9781847940124
Format: Paperback (256 pages) Publisher: Random House Business Books Published: 23 Oct 2008 Other Format: Hardcover, paperback
The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying
by Michael R. Solomon
ISBN 13: 9780273726975
Format: Paperback (224 pages) Publisher: Prentice Hall Published: 04 Jun 2009
Consumer Behaviour: A European Perspective
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg
ISBN 13: 9780273687528
Format: Paperback (728 pages) Publisher: Financial Times/ Prentice Hall Published: 23 Mar 2006 Other Format: Paperback
Why We Buy: The Science of Shopping
by Paco Underhill
ISBN 13: 9780684849140
Format: Paperback (256 pages) Publisher: Touchstone Published: 16 Feb 2004 Other Format: Hardcover, Paperback
Interviewing (Market Research)
by Paul N. Hague
ISBN 13: 9780749409180
Format: Paperback (144 pages) Publisher: Kogan Page Ltd Published: 30 Apr 1993
Understanding Consumer Behaviour in a Week (Successful Business in a Week)
by Sue Cave
ISBN 13: 9780340782477
Format: Paperback (96 pages) Publisher: Hodder Arnold H&S Published: 29 Jun 2001
Qualitative Market Research: A Practitioner's and Buyer's Guide
by Wendy Gordon,Roy Langmaid
ISBN 13: 9780566051159
Format: Hardcover (288 pages) Publisher: Routledge Published: 20 Dec 1999
Consumer Behaviour, 2nd Ed.
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard
ISBN 13: 9780273651826
Format: Paperback (656 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Dec 2001 Other Format: Paperback