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Research Methods for Business Students Research Methods for Business Students by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

Research Methods for Business Students

by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill


ISBN 13: 9780273620174

Format: Paperback (448 pages)
Publisher: Financial Times/ Prentice Hall
Published: 30 Oct 1996
Other Format: Paperback

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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe,Sergio Zyman

Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe,Sergio Zyman


ISBN 13: 9781581150780

Format: Hardcover (319 pages)
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002
Other Format: Paperback

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Married to the Brand: Why Consumers Bond with Some Brands for Life Married to the Brand: Why Consumers Bond with Some Brands for Life by William J. McEwen

Married to the Brand: Why Consumers Bond with Some Brands for Life

by William J. McEwen


ISBN 13: 9781595620057

Format: Illustrated (144 pages)
Publisher: Gallup Press
Published: 27 Jan 2006

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Marketing Research Marketing Research by Peter M. Chisnall

Marketing Research

by Peter M. Chisnall


ISBN 13: 9780077091750

Format: Paperback (448 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Nov 1996
Other Format: Hardcover, Paperback

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Buyology: How Everything We Believe About Why We Buy is Wrong Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

Buyology: How Everything We Believe About Why We Buy is Wrong

by Martin Lindstrom


ISBN 13: 9781847940124

Format: Paperback (256 pages)
Publisher: Random House Business Books
Published: 23 Oct 2008
Other Format: Hardcover, paperback

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The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying by Michael R. Solomon

The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying

by Michael R. Solomon


ISBN 13: 9780273726975

Format: Paperback (224 pages)
Publisher: Prentice Hall
Published: 04 Jun 2009

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Consumer Behaviour: A European Perspective Consumer Behaviour: A European Perspective by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg

Consumer Behaviour: A European Perspective

by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg


ISBN 13: 9780273687528

Format: Paperback (728 pages)
Publisher: Financial Times/ Prentice Hall
Published: 23 Mar 2006
Other Format: Paperback

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Why We Buy: The Science of Shopping Why We Buy: The Science of Shopping by Paco Underhill

Why We Buy: The Science of Shopping

by Paco Underhill


ISBN 13: 9780684849140

Format: Paperback (256 pages)
Publisher: Touchstone
Published: 16 Feb 2004
Other Format: Hardcover, Paperback

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Interviewing (Market Research) Interviewing (Market Research) by Paul N. Hague

Interviewing (Market Research)

by Paul N. Hague


ISBN 13: 9780749409180

Format: Paperback (144 pages)
Publisher: Kogan Page Ltd
Published: 30 Apr 1993

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Understanding Consumer Behaviour in a Week (Successful Business in a Week) Understanding Consumer Behaviour in a Week (Successful Business in a Week) by Sue Cave

Understanding Consumer Behaviour in a Week (Successful Business in a Week)

by Sue Cave


ISBN 13: 9780340782477

Format: Paperback (96 pages)
Publisher: Hodder Arnold H&S
Published: 29 Jun 2001

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Qualitative Market Research: A Practitioner's and Buyer's Guide Qualitative Market Research: A Practitioner's and Buyer's Guide by Wendy Gordon,Roy Langmaid

Qualitative Market Research: A Practitioner's and Buyer's Guide

by Wendy Gordon,Roy Langmaid


ISBN 13: 9780566051159

Format: Hardcover (288 pages)
Publisher: Routledge
Published: 20 Dec 1999

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Consumer Behaviour, 2nd Ed. Consumer Behaviour, 2nd Ed. by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard

Consumer Behaviour, 2nd Ed.

by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard


ISBN 13: 9780273651826

Format: Paperback (656 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Dec 2001
Other Format: Paperback

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