Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe,Sergio Zyman
ISBN 13: 9781581150780
Format: Hardcover (319 pages) Publisher: Allworth Press,U.S. Published: 30 Sep 2002 Other Format: Paperback
Save for later
Married to the Brand: Why Consumers Bond with Some Brands for Life
by William J. McEwen
ISBN 13: 9781595620057
Format: Illustrated (144 pages) Publisher: Gallup Press Published: 27 Jan 2006
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback
Buyology: How Everything We Believe About Why We Buy is Wrong
by Martin Lindstrom
ISBN 13: 9781847940124
Format: Paperback (256 pages) Publisher: Random House Business Books Published: 23 Oct 2008 Other Format: Hardcover, paperback
The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying
by Michael R. Solomon
ISBN 13: 9780273726975
Format: Paperback (224 pages) Publisher: Prentice Hall Published: 04 Jun 2009
Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
by J. Paul Peter, Olson
ISBN 13: 9780071111775
Format: Paperback (578 pages) Publisher: McGraw-Hill Higher Education Published: 01 May 2004
Understanding Consumer Behaviour in a Week (Successful Business in a Week)
by Sue Cave
ISBN 13: 9780340782477
Format: Paperback (96 pages) Publisher: Hodder Arnold H&S Published: 29 Jun 2001
Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)
by John L. Mariotti
ISBN 13: 9781841120393
Format: Paperback (256 pages) Publisher: Capstone Published: 01 Oct 1999
Market-led Strategic Change: Transforming the Process of Going to Market (Cim Professional)
by Nigel F. Piercy
ISBN 13: 9780750643825
Format: Paperback (688 pages) Publisher: A Butterworth-Heinemann Title Published: 30 Sep 1999 Other Format: Hardcover, Paperback
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
by Pamela N. Danziger
ISBN 13: 9780793193073
Format: Hardcover (320 pages) Publisher: Kaplan Business Published: 01 Jan 2005
Emotionomics: Leveraging Emotions for Business Success
by Dan Hill
ISBN 13: 9780749453992
Format: Hardcover (368 pages) Publisher: Kogan Page Published: 03 Nov 2008
Marketing Research Process
by Wright, Crimp
ISBN 13: 9780132028394
Format: Paperback (400 pages) Publisher: Prentice Hall Published: 10 May 1995 Other Format: Paperback, Unknown Binding