Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
by J. Paul Peter, Olson
ISBN 13: 9780071111775
Format: Paperback (578 pages) Publisher: McGraw-Hill Higher Education Published: 01 May 2004
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Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe,Sergio Zyman
ISBN 13: 9781581150780
Format: Hardcover (319 pages) Publisher: Allworth Press,U.S. Published: 30 Sep 2002 Other Format: Paperback
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover
The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying
by Michael R. Solomon
ISBN 13: 9780273726975
Format: Paperback (224 pages) Publisher: Prentice Hall Published: 04 Jun 2009
Essentials of Marketing Research
by Tony Proctor
ISBN 13: 9780273625315
Format: Paperback (384 pages) Publisher: Financial Times/ Prentice Hall Published: 17 Apr 1997 Other Format: Paperback
Consumer Behaviour: A European Perspective
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg
ISBN 13: 9780273687528
Format: Paperback (728 pages) Publisher: Financial Times/ Prentice Hall Published: 23 Mar 2006 Other Format: Paperback
Consumer Behaviour, 2nd Ed.
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard
ISBN 13: 9780273651826
Format: Paperback (656 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Dec 2001 Other Format: Paperback
Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)
by John L. Mariotti
ISBN 13: 9781841120393
Format: Paperback (256 pages) Publisher: Capstone Published: 01 Oct 1999
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
by Shirra Smilansky
ISBN 13: 9780749452759
Format: Hardcover (272 pages) Publisher: Kogan Page Published: 03 Feb 2009
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Commonsense Direct Marketing (Professional Paperbacks)
by Drayton Bird
ISBN 13: 9780749425845
Format: Paperback (356 pages) Publisher: Kogan Page Ltd Published: 28 Apr 1998 Other Format: Hardcover, Illustrated, Paperback
Internet Marketing: Strategy, Implementation and Practice
by Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick
ISBN 13: 9780273643098
Format: Paperback (528 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Apr 2000 Other Format: Paperback