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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe,Sergio Zyman

Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe,Sergio Zyman


ISBN 13: 9781581150780

Format: Hardcover (319 pages)
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002

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Consumer Behaviour Consumer Behaviour by John C. Mowen, Michael Minor, Michael J. Minor

Consumer Behaviour

by John C. Mowen, Michael Minor, Michael J. Minor


ISBN 13: 9780137371150

Format: Hardcover (696 pages)
Publisher: Pearson US Imports & PHIPEs
Published: 24 Jul 1997

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Interviewing (Market Research) Interviewing (Market Research) by Paul N. Hague

Interviewing (Market Research)

by Paul N. Hague


ISBN 13: 9780749409180

Format: Paperback (144 pages)
Publisher: Kogan Page Ltd
Published: 30 Apr 1993

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Qualitative Market Research: A Practitioner's and Buyer's Guide Qualitative Market Research: A Practitioner's and Buyer's Guide by Wendy Gordon,Roy Langmaid

Qualitative Market Research: A Practitioner's and Buyer's Guide

by Wendy Gordon,Roy Langmaid


ISBN 13: 9780566051159

Format: Hardcover (288 pages)
Publisher: Routledge
Published: 20 Dec 1999

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Consumer Behaviour, 2nd Ed. Consumer Behaviour, 2nd Ed. by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard

Consumer Behaviour, 2nd Ed.

by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard


ISBN 13: 9780273651826

Format: Paperback (656 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Dec 2001
Other Format: Paperback

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Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series) Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series) by John L. Mariotti

Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)

by John L. Mariotti


ISBN 13: 9781841120393

Format: Paperback (256 pages)
Publisher: Capstone
Published: 01 Oct 1999

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The Sex of Things: Gender and Consumption in Historical Perspective The Sex of Things: Gender and Consumption in Historical Perspective by Victoria De Grazia

The Sex of Things: Gender and Consumption in Historical Perspective

by Victoria De Grazia


ISBN 13: 9780520201972

Format: Paperback (446 pages)
Publisher: University of California Press
Published: 02 Aug 1996

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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s by Popcorn Faith

The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s

by Popcorn Faith


ISBN 13: 9780099230618

Format: Paperback (240 pages)
Publisher: Arrow Books Ltd
Published: 01 Apr 1993
Other Format: Hardcover, Paperback

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Marketing Planning for Services (Marketing S.) Marketing Planning for Services (Marketing S.) by Malcolm McDonald, Adrian Payne

Marketing Planning for Services (Marketing S.)

by Malcolm McDonald, Adrian Payne


ISBN 13: 9780750625494

Format: Hardcover (336 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 30 Nov 1995
Other Format: Paperback

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Strategic Advertising Management Strategic Advertising Management by Richard Elliott, Larry Percy

Strategic Advertising Management

by Richard Elliott, Larry Percy


ISBN 13: 9780199274895

Format: Paperback (364 pages)
Publisher: OUP Oxford
Published: 26 May 2005
Other Format: Paperback

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Commonsense Direct Marketing (Professional Paperbacks) Commonsense Direct Marketing (Professional Paperbacks) by Drayton Bird

Commonsense Direct Marketing (Professional Paperbacks)

by Drayton Bird


ISBN 13: 9780749425845

Format: Paperback (356 pages)
Publisher: Kogan Page Ltd
Published: 28 Apr 1998
Other Format: Hardcover, Illustrated, Paperback

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Consumer Behaviour (Marketing Series: Student) Consumer Behaviour (Marketing Series: Student) by Chris Rice

Consumer Behaviour (Marketing Series: Student)

by Chris Rice


ISBN 13: 9780750605496

Format: Paperback (420 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 16 Aug 1993

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