Research Methods for Business Students
by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
ISBN 13: 9780273620174
Format: Paperback (448 pages) Publisher: Financial Times/ Prentice Hall Published: 30 Oct 1996 Other Format: Paperback
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Married to the Brand: Why Consumers Bond with Some Brands for Life
by William J. McEwen
ISBN 13: 9781595620057
Format: Illustrated (144 pages) Publisher: Gallup Press Published: 27 Jan 2006 Other Format: Paperback
Creating Ever-cool: A Marketer's Guide to a Kid's Heart
by Gene Del Vecchio
ISBN 13: 9781565542563
Format: Illustrated (256 pages) Publisher: Pelican Publishing Co Published: 01 Dec 1997
The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying
by Michael R. Solomon
ISBN 13: 9780273726975
Format: Paperback (224 pages) Publisher: Prentice Hall Published: 04 Jun 2009
Essentials of Marketing Research
by Tony Proctor
ISBN 13: 9780273625315
Format: Paperback (384 pages) Publisher: Financial Times/ Prentice Hall Published: 17 Apr 1997 Other Format: Paperback
Interviewing (Market Research)
by Paul N. Hague
ISBN 13: 9780749409180
Format: Paperback (144 pages) Publisher: Kogan Page Ltd Published: 30 Apr 1993
Consumer Behavior: Buying, Having, and Being
ISBN 13: 9780133766172
Format: Paperback (704 pages) Publisher: Prentice-Hall Published: Oct 1995
Consumer Behaviour: A European Perspective
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg
ISBN 13: 9780273687528
Format: Paperback (728 pages) Publisher: Financial Times/ Prentice Hall Published: 23 Mar 2006 Other Format: Paperback
Changing Consumer Behaviour
by Robert East
ISBN 13: 9780304325337
Format: Paperback (252 pages) Publisher: Thomson Learning Published: 11 Jul 1991 Other Format: Hardcover
Consumer Behaviour, 2nd Ed.
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard
ISBN 13: 9780273651826
Format: Paperback (656 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Dec 2001 Other Format: Paperback
Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)
by John L. Mariotti
ISBN 13: 9781841120393
Format: Paperback (256 pages) Publisher: Capstone Published: 01 Oct 1999
Market-led Strategic Change: Transforming the Process of Going to Market (Cim Professional)
by Nigel F. Piercy
ISBN 13: 9780750643825
Format: Paperback (688 pages) Publisher: A Butterworth-Heinemann Title Published: 30 Sep 1999 Other Format: Hardcover, Paperback