Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe,Sergio Zyman
ISBN 13: 9781581150780
Format: Hardcover (319 pages) Publisher: Allworth Press,U.S. Published: 30 Sep 2002
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Consumer Behaviour
by John C. Mowen, Michael Minor, Michael J. Minor
ISBN 13: 9780137371150
Format: Hardcover (696 pages) Publisher: Pearson US Imports & PHIPEs Published: 24 Jul 1997
Interviewing (Market Research)
by Paul N. Hague
ISBN 13: 9780749409180
Format: Paperback (144 pages) Publisher: Kogan Page Ltd Published: 30 Apr 1993
Qualitative Market Research: A Practitioner's and Buyer's Guide
by Wendy Gordon,Roy Langmaid
ISBN 13: 9780566051159
Format: Hardcover (288 pages) Publisher: Routledge Published: 20 Dec 1999
Consumer Behaviour, 2nd Ed.
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard
ISBN 13: 9780273651826
Format: Paperback (656 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Dec 2001 Other Format: Paperback
Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)
by John L. Mariotti
ISBN 13: 9781841120393
Format: Paperback (256 pages) Publisher: Capstone Published: 01 Oct 1999
The Sex of Things: Gender and Consumption in Historical Perspective
by Victoria De Grazia
ISBN 13: 9780520201972
Format: Paperback (446 pages) Publisher: University of California Press Published: 02 Aug 1996
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
by Popcorn Faith
ISBN 13: 9780099230618
Format: Paperback (240 pages) Publisher: Arrow Books Ltd Published: 01 Apr 1993 Other Format: Hardcover, Paperback
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Strategic Advertising Management
by Richard Elliott, Larry Percy
ISBN 13: 9780199274895
Format: Paperback (364 pages) Publisher: OUP Oxford Published: 26 May 2005 Other Format: Paperback
Commonsense Direct Marketing (Professional Paperbacks)
by Drayton Bird
ISBN 13: 9780749425845
Format: Paperback (356 pages) Publisher: Kogan Page Ltd Published: 28 Apr 1998 Other Format: Hardcover, Illustrated, Paperback
Consumer Behaviour (Marketing Series: Student)
by Chris Rice
ISBN 13: 9780750605496
Format: Paperback (420 pages) Publisher: Butterworth-Heinemann Ltd Published: 16 Aug 1993