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Brand Hijack: Marketing without Marketing

by Alex Wipperfurth

ISBN 13: 9781591840787

Format: Hardcover (272 pages)
Publisher: Portfolio
Published: 01 Mar 2005

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Waiting for Your Cat to Bark

by Bryan Eisenbert,Jeffrey Eisenbert

ISBN 13: 9780785218975

Format: Hardcover (240 pages)
Publisher: HarperCollins Leadership
Published: 31 Oct 2006

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Rethinking Marketing: Towards Critical Marketing Accountings

by Douglas Brownlie,Michael Saren,Robin Wensley,Richard Whittington,Douglas Brownlie

ISBN 13: 9780803974913

Format: Paperback (288 pages)
Publisher: SAGE Publications Ltd
Published: 19 Jan 1999

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Emotional Branding: How Successful Brands Gain the Irrational Edge

by Daryl Travis

ISBN 13: 9780761529118

Format: Hardcover (320 pages)
Publisher: Prima Tech
Published: 01 Sep 2000

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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

by Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

ISBN 13: 9780273722038

Format: Paperback (368 pages)
Publisher: Wharton School Publishing
Published: 09 Dec 2008

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Marketing Research Process

by Wright, Crimp

ISBN 13: 9780132028394

Format: Paperback (400 pages)
Publisher: Prentice Hall
Published: 10 May 1995
Other Format: Hardcover, Paperback, Unknown Binding

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Marketing Research with SPSS

by Patrick De Pelsmacker

ISBN 13: 9780273703839

Format: Paperback (456 pages)
Publisher: Financial Times/ Prentice Hall
Published: 03 Apr 2008

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Consumer Behaviour (Marketing Series: Student)

by Chris Rice

ISBN 13: 9780750605496

Format: Paperback (420 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 16 Aug 1993

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Marketing Research (MCGRAW HILL SERIES IN MARKETING)

by Peter M. Chisnall

ISBN 13: 9780077074296

Format: Hardcover (412 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1992
Other Format: Hardcover, Paperback

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Jean-Noël Kapferer

ISBN 13: 9780749442835

Format: Paperback (496 pages)
Publisher: Kogan Page
Published: 20 Aug 2004

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Strategic Marketing Planning and Control (CIM Student S.)

by Graeme Drummond,John Ensor

ISBN 13: 9780750644822

Format: Paperback (176 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 1999
Other Format: Paperback

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Kids as Customers: Handbook of Marketing to Children: A Handbook of Marketing to Children

by James U. McNeal

ISBN 13: 9780669276275

Format: Hardcover (272 pages)
Publisher: Lexington Books
Published: Jul 1992

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