by Patrick De Pelsmacker (Author)
Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Format: Paperback
Pages: 456
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 03 Apr 2008
ISBN 10: 0273703838
ISBN 13: 9780273703839