Buy Used and New Research Books

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

by Pamela Danziger

ISBN 13: 9780793186020

Format: Paperback (304 pages)
Publisher: Kaplan Trade
Published: 01 Jul 2004

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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s

by Popcorn Faith

ISBN 13: 9780099230618

Format: Paperback (240 pages)
Publisher: Arrow Books Ltd
Published: 01 Apr 1993
Other Format: Hardcover, Paperback

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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

by Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

ISBN 13: 9780273722038

Format: Paperback (368 pages)
Publisher: Wharton School Publishing
Published: 09 Dec 2008

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Marketing Research Process

by Wright, Crimp

ISBN 13: 9780132028394

Format: Paperback (400 pages)
Publisher: Prentice Hall
Published: 10 May 1995
Other Format: Hardcover, Paperback, Unknown Binding

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The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

ISBN 13: 9781401302375

Format: Hardcover (256 pages)
Publisher: Hyperion Books
Published: 11 Jul 2006

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Powers of Persuasion: The Inside Story of British Advertising: 1951-2000

by Winston Fletcher

ISBN 13: 9780199228010

Format: Illustrated (314 pages)
Publisher: OUP UK
Published: 01 Aug 2008

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Commonsense Direct Marketing (Professional Paperbacks)

by Drayton Bird

ISBN 13: 9780749425845

Format: Paperback (356 pages)
Publisher: Kogan Page Ltd
Published: 28 Apr 1998
Other Format: Hardcover, Illustrated, Paperback

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Consumer Behaviour (Marketing Series: Student)

by Chris Rice

ISBN 13: 9780750605496

Format: Paperback (420 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 16 Aug 1993

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Marketing Research (MCGRAW HILL SERIES IN MARKETING)

by Peter M. Chisnall

ISBN 13: 9780077074296

Format: Hardcover (412 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1992
Other Format: Hardcover, Paperback

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Jean-Noël Kapferer

ISBN 13: 9780749442835

Format: Paperback (496 pages)
Publisher: Kogan Page
Published: 20 Aug 2004
Other Format: Paperback

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Strategic Marketing Planning and Control (CIM Student S.)

by Graeme Drummond,John Ensor

ISBN 13: 9780750644822

Format: Paperback (176 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 1999
Other Format: Paperback

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Market Research in Practice: A Guide to the Basics

by Paul HAGUE,Nicholas HAGUE

ISBN 13: 9780749441807

Format: Paperback (264 pages)
Publisher: Kogan Page
Published: 26 Mar 2004
Other Format: Hardcover

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