Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

by PamelaDanziger (Author)

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Format: Paperback
Pages: 304
Edition: New
Publisher: Kaplan Trade
Published: 01 Jul 2004

ISBN 10: 0793186021
ISBN 13: 9780793186020