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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

by Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

ISBN 13: 9780273722038

Format: Paperback (368 pages)
Publisher: Wharton School Publishing
Published: 09 Dec 2008

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The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) (Essence of Management Series)

by Jim Blythe

ISBN 13: 9780135731222

Format: Paperback (216 pages)
Publisher: Prentice Hall Ptr
Published: 27 May 1997

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E-Commerce and V-Business: Business Models for Global Success

by Stuart Barnes B.Sc. Economics and GeographyPhD in , Brian Hunt BA (Hons) English Literature and Lingui

ISBN 13: 9780750645324

Format: Paperback (304 pages)
Publisher: Butterworth-Heinemann
Published: 27 Oct 2000

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Commonsense Direct Marketing (Professional Paperbacks)

by Drayton Bird

ISBN 13: 9780749425845

Format: Paperback (356 pages)
Publisher: Kogan Page Ltd
Published: 28 Apr 1998
Other Format: Hardcover, Illustrated, Paperback

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Consumer Behaviour (Marketing Series: Student)

by Chris Rice

ISBN 13: 9780750605496

Format: Paperback (420 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 16 Aug 1993

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Strategic Marketing Planning and Control (CIM Student S.)

by Graeme Drummond,John Ensor

ISBN 13: 9780750644822

Format: Paperback (176 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 1999
Other Format: Paperback

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How to Measure Customer Satisfaction

by John Brierley, Nigel Hill, Rob MacDougall

ISBN 13: 9780566085956

Format: Paperback (151 pages)
Publisher: Gower Publishing Ltd
Published: 29 Dec 2003
Other Format: Paperback

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Marketing Research, European Edition: An Applied Approach

by Naresh Malhotra, David Birks

ISBN 13: 9780273657446

Format: Paperback (816 pages)
Publisher: Financial Times/ Prentice Hall
Published: 09 Dec 2002
Other Format: Hardcover, Paperback

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Essentials of Marketing Research, 2nd Ed.

by Tony Proctor

ISBN 13: 9780273642008

Format: Paperback (480 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Jan 2000
Other Format: Paperback

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Treasure Hunt: Shopping Habits of the New Global Consumer

by Michael J. Silverstein

ISBN 13: 9781591841234

Format: Hardcover (272 pages)
Publisher: Portfolio
Published: 30 Mar 2007

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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

by Michael Silverstein

ISBN 13: 9780061776410

Format: Hardcover (336 pages)
Publisher: Collins Business
Published: 01 Sep 2009

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Marketing Metrics: 50+ Metrics Every Executive Should Master

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

ISBN 13: 9780131873704

Format: Hardcover (384 pages)
Publisher: Wharton School Publishing
Published: 18 Apr 2006
Other Format: Hardcover

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