by Naresh K. Malhotra (Author)
Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.
Format: Hardcover
Pages: 864
Edition: 3
Publisher: Pearson
Published: 30 Apr 1999
ISBN 10: 0130830445
ISBN 13: 9780130830449