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Ethnography for Marketers: A Guide to Consumer Immersion

by Dr. Hy Mariampolski

ISBN 13: 9780761969471

Format: Paperback (264 pages)
Publisher: SAGE Publications, Inc
Published: 21 Jun 2005

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The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life

by Faith Popcorn

ISBN 13: 9780385400008

Format: Hardcover (226 pages)
Publisher: Bantam Doubleday Dell Publishing Group
Published: 09 Mar 2007
Other Format: Hardcover, Paperback

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Essentials of Marketing Research

by Tony Proctor

ISBN 13: 9780273694946

Format: Paperback (616 pages)
Publisher: Financial Times/ Prentice Hall
Published: 27 Jul 2005
Other Format: Paperback

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Smart Organization, The: Creating Value Through Strategic R&D

by David Matheson, James Matheson

ISBN 13: 9780875847658

Format: Hardcover (292 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 1997

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Consumer Behavior: A Framework

by John C. Mowen, Michael S. Minor

ISBN 13: 9780130169723

Format: Paperback (354 pages)
Publisher: Prentice Hall
Published: 20 Jul 2000

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Events Design and Experience (Events Management)

by Graham Berridge

ISBN 13: 9780750664530

Format: Paperback (320 pages)
Publisher: Routledge
Published: 20 Dec 2006

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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands

by Martin Lindstrom, Patricia B. Seybold

ISBN 13: 9780749438678

Format: Hardcover (320 pages)
Publisher: Kogan Page Ltd
Published: 20 Feb 2003

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Why Innovation Fails: Hard-won Lessons for Business

by Carl Franklin

ISBN 13: 9781904298083

Format: Hardcover (232 pages)
Publisher: Spiro Press
Published: 05 Jan 2003

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The Ethical Consumer

by Rob Harrison,Terry Newholm,Deirdre Shaw,Rob Harrison

ISBN 13: 9781412903530

Format: Illustrated (280 pages)
Publisher: SAGE Publications Ltd
Published: 15 Mar 2005

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Inside Information: Making Sense of Marketing Data

by David Smith,D. V. L. Smith,J. H. Fletcher

ISBN 13: 9780471495437

Format: Illustrated (276 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Citizen Brands: Putting Society at the Heart of Your Business

by Michael Willmott

ISBN 13: 9780471492122

Format: Hardcover (272 pages)
Publisher: John Wiley & Sons
Published: 23 Apr 2001

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The Rise of the Chinese Consumer: Theory and Evidence

by J. F. Garner

ISBN 13: 9780470018699

Format: Hardcover (312 pages)
Publisher: John Wiley & Sons
Published: 23 Sep 2005

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