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IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (MARKETING/SALES/ADV & PROMO)

by Don E. Schultz,Heidi Schultz

ISBN 13: 9780071416627

Format: Illustrated (320 pages)
Publisher: McGraw Hill
Published: 01 Nov 2003

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One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing

by Don Peppers, Martha Rogers

ISBN 13: 9780385493697

Format: Paperback (432 pages)
Publisher: Bantam Doubleday Dell Publishing Group
Published: 01 Feb 1999
Other Format: Paperback

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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)

by Prof Malcolm Mcdonald, Prof Martin Christopher, Dr Simon Knox, Prof Adrian Payne

ISBN 13: 9780273642497

Format: Hardcover (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2000

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The Wave 4 Way to Building Your Downline

by Richard Poe,Charles W. King

ISBN 13: 9780761522133

Format: Paperback (210 pages)
Publisher: Prima Lifestyles
Published: 09 Jan 2001

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Key Account Management and Planning

by Noel Capon

ISBN 13: 9780743211888

Format: Hardcover (480 pages)
Publisher: Simon & Schuster Ltd
Published: 19 Aug 2002

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Direct Selling: From Door to Door to Network Marketing

by Richard Berry

ISBN 13: 9780750622356

Format: Paperback (208 pages)
Publisher: A Butterworth-Heinemann Title
Published: 30 Apr 1997

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Reinventing the Brand

by Jean-Noël KAPFERER

ISBN 13: 9780749435936

Format: Paperback (240 pages)
Publisher: Kogan Page
Published: 01 Jul 2001

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Consumer Psychology for Marketing

by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith

ISBN 13: 9781861523716

Format: Paperback (260 pages)
Publisher: Cengage Learning EMEA
Published: 25 Jun 1998
Other Format: Paperback

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Permission Marketing: Strangers into Friends into Customers

by Seth Godin

ISBN 13: 9780684856360

Format: Hardcover (256 pages)
Publisher: Simon & Schuster Ltd
Published: 05 Oct 1999
Other Format: Paperback

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Invisible Touch

by Harry Beckwith

ISBN 13: 9780446524179

Format: Hardcover (288 pages)
Publisher: Import US
Published: 15 Jun 2000
Other Format: Paperback

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The Selling Fox: A Field Guide for Dynamic Sales Performance

by Jim Holden

ISBN 13: 9780471061809

Format: Hardcover (239 pages)
Publisher: Wiley
Published: 16 May 2002

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Beating the Deal Killers: Overcoming Murphy's Law (and Other Sales Nightmares)

by Stephen Giglio

ISBN 13: 9780071385510

Format: Illustrated (224 pages)
Publisher: McGraw-Hill Education
Published: Nov 2002

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