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One to One Field Book

One to One Field Book

by Don Peppers (Author), Martha Rogers (Author), Bob Dorf (Author), Martha Rogers (Author), Don Peppers (Author)

  • Used

    Paperback 1999

    $3.24

  • Used

    Paperback 1999

    $3.24
Synopsis

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.

$3.24

Save:$30.54 (90%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 252
 Publisher: Capstone
Published: 01 Feb 1999
ISBN 10: 1900961873
ISBN 13: 9781900961875

Media Reviews
Critical Acclaim for Don Peppers and Martha Rogers: Enterprise One to One: Five stars! --The Wall Street Journal First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers. --Scott Cook, Chairman of the Board, Intuit Exceptional. We're basing our strategic planning on these principles. --Larry Rosenberger, President and CEO, Fair, Isaac Look no further--a practical business model for operating in an online interactive world. --Martin Nisenholtz, President, The New York Times Electronic Media Company Destined to become the business field guide for the twenty-first century. --Jim Kouzes, Chairman, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge The One to One Future: Book of the year. --Tom Peters Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written. --George Gendron, Inc. magazine Unusual insight into how marketers can serve each other and every consumer. --Regis McKenna, author, consultant, Regis McKenna, Inc. A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition. --Esther Dyson, author, president, EDventure Holdings