Direct Selling: From Door to Door to Network Marketing

Direct Selling: From Door to Door to Network Marketing

by RichardBerry (Author)

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More Information

Format: Paperback
Pages: 208
Publisher: A Butterworth-Heinemann Title
Published: 30 Apr 1997

ISBN 10: 0750622350
ISBN 13: 9780750622356

Media Reviews
'This book is a definitive, yet easily read, guide for all those who wish to understand more about this 'people' business...explain[s] accurately and objectively what direct selling is all about.'
'In a logical and cogent style this book explains why direct selling exists, its roots, its power as a distribution channel, its international perspective and its future.'
Ric Hobby, Managing Director, Herbalife Europe Limited
'a splendid guide to both the novice and seasoned professional and to any business seeking an alternative, or additional, marketing outlet to its existing distribution channel.'
James R. Threlfall, Immediate Past Chairman; World Federation of Direct Selling Associations
'..it is one of the most definitive guides on our industry every published in this country.. I am sure it will become a standard reference book on direct selling.'
Andrew Cohen, Chairman of Betterware PLC.
'The new book on Direct Selling written by Richard Berry is a must