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Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas

ISBN 13: 9780875847641

Format: Hardcover (228 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2001

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Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series)

by Victor T.C. Middleton, Alan Fyall, Jackie R. Clarke

ISBN 13: 9780750644716

Format: Paperback (512 pages)
Publisher: A Butterworth-Heinemann Title
Published: 27 Apr 2001
Other Format: Paperback

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Store Wars: The Battle for Mindspace and Shelfspace

by Judith Corstjens, Marcel Corstjens

ISBN 13: 9780471950813

Format: Paperback (314 pages)
Publisher: John Wiley & Sons
Published: 18 Nov 1994
Other Format: Paperback

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Lights! Camera! Advertising!

by etc., Joy Satterwhite, Al Satterwhite

ISBN 13: 9780817442071

Format: Paperback (144 pages)
Publisher: Amphoto Books
Published: Feb 1992

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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

by Bernd H. Schmitt,Alex Simonson

ISBN 13: 9780684826554

Format: Hardcover (256 pages)
Publisher: Simon & Schuster
Published: 03 Nov 1997

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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

by Gerry McGovern, Rob Norton

ISBN 13: 9780273656043

Format: Paperback (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 15 Oct 2001

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Words in Ads

by Greg Myers

ISBN 13: 9780340614440

Format: Paperback (232 pages)
Publisher: Hodder Education
Published: 07 Jul 1994

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Retail Geography and Intelligent Network Planning

by Mark Birkin, Graham Clarke, Martin P. Clarke

ISBN 13: 9780471498032

Format: Illustrated (296 pages)
Publisher: Wiley
Published: 26 Apr 2002

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Brand Manners: How to Create the Self-confident Organisation to Live the Brand

by Hamish Pringle

ISBN 13: 9780470856109

Format: Paperback (336 pages)
Publisher: Wiley
Published: 10 Jun 2003
Other Format: Illustrated

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Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)

by John E. G. Bateson, K. Douglas Hoffman

ISBN 13: 9780030225192

Format: Hardcover (250 pages)
Publisher: South-Western
Published: 29 Jan 1999
Other Format: Hardcover

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Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe,Sergio Zyman

ISBN 13: 9781581150780

Format: Hardcover (319 pages)
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002
Other Format: Paperback

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Networking Like a Pro: Turning Contacts Into Connections (IPRO DIST PRODUCT I/I)

by Ivan Misner

ISBN 13: 9781599183565

Format: Paperback (256 pages)
Publisher: Entrepreneur Press
Published: 01 Jan 2010

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