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Marketing in Travel and Tourism

Marketing in Travel and Tourism

by N/A

  • Used

    Paperback 1994

    $7.29

  • Used

    Paperback 1988

    $7.17
Synopsis

This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Numerous examples are used throughout the text, drawn from recent practice in several countries. Reprinted five times between 1989 and 1993, Marketing in Travel and Tourism has been thoroughly revised and expanded for this second edition. It includes a new section of seven recent marketing cases contributed by senior marketing professionals.

$7.29

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Quantity

2 in stock

More Information

Format: Paperback
 Pages: 393
 Edition: 2nd Revised edition
 Publisher: Butterworth-Heinemann Ltd
Published: 11 Jul 1994
ISBN 10: 0750609737
ISBN 13: 9780750609739

Media Reviews
'The book is a much-needed contribution.' Annals of Tourism Research 'The seasoned travel marketing executive will find new insights in the book, as well as the distinctive requirements of marketing a tourist destination, attraction, hotel, airline or
tour package.' Journal of Travel Research
'Marketing in Travel and Tourism puts all past and present offerings on the same subject in the shade and will surely become the classic work of reference for the next decade.' Tourism Management
Students studying tourism marketing for the first time will find this an invaluable introduction to the subject...distinguished by its thorough, insightful coverage of the main issues, all vigorously supported with examples from the travel and tourism
trade worldwide today.' Helen Danvers, Leeds Metropolitan University
'This is an excellent marketing textbook which in addition to covering general principles of marketing supplies excellent case studies.'
Lecturer in tourism, Universit