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Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series)

Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series)

by N/A

  • Used

    Paperback 2001

    $3.28

  • Used

    Paperback 1992

    $17.71
Synopsis

Now in its third edition, the best-selling text, "Marketing in Travel and Tourism", explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, "Marketing in Travel and Tourism, Third Edition" takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. It explains the concepts and principles of marketing. It makes extensive use of case histories and examples. It is a classic work of reference.

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More Information

Format: Paperback
 Pages: 512
 Edition: 3
 Publisher: A Butterworth-Heinemann Title
Published: 27 Apr 2001
ISBN 10: 0750644710
ISBN 13: 9780750644716
Book Overview: Explains the concepts and principles of marketing Extensive use of case histories and examples A classic work of reference

Media Reviews
Marketing theory is an evolving body of knowledge, as much art as science, repaying continuous re-evaluation. Above all it is a learning process that daily redefines the leading edge of business practice. This book reflects that re-evaluation process and I am pleased to commend it to readers. Martin Brackenbury, Director of Airtours, President of IFTO and Chairman of WTO Business Council. Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. Each edition gets better. I highly recommend it. Prof. Brian King, School of Hospitality, Tourism and Marketing, Victoria University, Australia. A welcome third edition of this highly readable and hugely informative text that constitutes a classic treatment of the subject area. Prof. John Lennon, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, UK. The extensively revised third edition of the popular Marketing in Travel and Tourism furnishes both the foundation and the superstructure for tourism marketers. Readers will benefit from this refreshingly current approach to successfully navigating the stormy seas that characterize the world of tourism in the opening years of the 21st century. Prof. D.C. Frechtling, Department of Hospitality Management, George Washington University, USA. Its structured approach, readability and practical emphasis ensures that neither practitioners nor students will be patronised or disappointed. With its comprehensive and insightful coverage the book is an indispensable reference for anyone involved in the marketing of travel and tourism. Clare Brindley, Business and Management Department, (Crewe and Alsager Faculty) Manchester Metropolitan University, UK. Highly relevant to the industry in the new century, the book systematizes the fast growing body of marketing knowledge within this vast field in a clear and convincing way...It demonstrates an eminent insight into the crucial aspects of travel and tourism, covering the characteristics of both larger companies and micro-businesses. Jan VidarHaukeland, Institute of Transport Economics, Norway. In particular this 3rd edition addresses the critically important impact of information communications technology on the marketing of travel and tourism. As always, a fresh approach to the subject. The epilogue offers much thought provoking information - a must read for scholars of the subject. Prof. Alfred Bennett, Business Management Studies, Rand Afrikaans University, South Africa. Reviews of the 2nd edition: 'The book is a much-needed contribution.' Annals of Tourism Research 'The seasoned travel marketing executive will find new insights in the book, as well as the distinctive requirements of marketing a tourist destination, attraction, hotel, airline or tour package.' Journal of Travel Research 'Marketing in Travel and Tourism puts all past and present offerings on the same subject in the shade and will surely become the classic work of reference for the next decade.' Tourism Management ...Tourism practitioners, and especially destination marketers should read this classic ...Middleton ... demonstrates a special ability to explain every dimension of the travel & tourism business in an organized, jargon-free way. This 3rd edition contains much that is new with information and communication technology developments playing a leading role
Author Bio
After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow (1977) and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports.