Customer Equity: Building and Managing Relationships as Valuable Assets
by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas
ISBN 13: 9780875847641
Format: Hardcover (228 pages) Publisher: Harvard Business School Press Published: 01 Jun 2001
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Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series)
by Victor T.C. Middleton, Alan Fyall, Jackie R. Clarke
ISBN 13: 9780750644716
Format: Paperback (512 pages) Publisher: A Butterworth-Heinemann Title Published: 27 Apr 2001 Other Format: Paperback
Store Wars: The Battle for Mindspace and Shelfspace
by Judith Corstjens, Marcel Corstjens
ISBN 13: 9780471950813
Format: Paperback (314 pages) Publisher: John Wiley & Sons Published: 18 Nov 1994 Other Format: Paperback
Lights! Camera! Advertising!
by etc., Joy Satterwhite, Al Satterwhite
ISBN 13: 9780817442071
Format: Paperback (144 pages) Publisher: Amphoto Books Published: Feb 1992
Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
by Bernd H. Schmitt,Alex Simonson
ISBN 13: 9780684826554
Format: Hardcover (256 pages) Publisher: Simon & Schuster Published: 03 Nov 1997
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
by Gerry McGovern, Rob Norton
ISBN 13: 9780273656043
Format: Paperback (256 pages) Publisher: Financial Times/ Prentice Hall Published: 15 Oct 2001
Words in Ads
by Greg Myers
ISBN 13: 9780340614440
Format: Paperback (232 pages) Publisher: Hodder Education Published: 07 Jul 1994
Retail Geography and Intelligent Network Planning
by Mark Birkin, Graham Clarke, Martin P. Clarke
ISBN 13: 9780471498032
Format: Illustrated (296 pages) Publisher: Wiley Published: 26 Apr 2002
Brand Manners: How to Create the Self-confident Organisation to Live the Brand
by Hamish Pringle
ISBN 13: 9780470856109
Format: Paperback (336 pages) Publisher: Wiley Published: 10 Jun 2003 Other Format: Illustrated
Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)
by John E. G. Bateson, K. Douglas Hoffman
ISBN 13: 9780030225192
Format: Hardcover (250 pages) Publisher: South-Western Published: 29 Jan 1999 Other Format: Hardcover
Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe,Sergio Zyman
ISBN 13: 9781581150780
Format: Hardcover (319 pages) Publisher: Allworth Press,U.S. Published: 30 Sep 2002 Other Format: Paperback
Networking Like a Pro: Turning Contacts Into Connections (IPRO DIST PRODUCT I/I)
by Ivan Misner
ISBN 13: 9781599183565
Format: Paperback (256 pages) Publisher: Entrepreneur Press Published: 01 Jan 2010