Reinventing the Brand
by Jean-Noël KAPFERER
ISBN 13: 9780749435936
Format: Paperback (240 pages) Publisher: Kogan Page Published: 01 Jul 2001
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Fundamentals of Advertising
by John Wilmshurst
ISBN 13: 9780750615624
Format: Illustrated (408 pages) Publisher: Routledge Published: 01 Sep 1999 Other Format: Paperback
Getting to Closed: A Proven Programme to Accelerate the Sales Cycle and Increase Commissions
by Stephan Schiffman
ISBN 13: 9780793153893
Format: Paperback (224 pages) Publisher: Kaplan Business Published: 12 Jun 2002
Advertising in a Recession: The Benefits of Investing for the Long Term
by Patrick Barwise
ISBN 13: 9781841160436
Format: Paperback (135 pages) Publisher: World Advertising Research Center Published: 01 Jul 1999
The Complete Idiot's Guide to Marketing Basics (Complete idiot's guides)
by Sarah White
ISBN 13: 9780028614908
Format: Paperback (448 pages) Publisher: Imprint Unknown Published: 19 Mar 1997
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
by Darren Bridger, David Lewis
ISBN 13: 9781857882469
Format: Hardcover (256 pages) Publisher: Nicholas Brealey Publishing Published: 24 Feb 2000 Other Format: Paperback
Creating Powerful Brands (CIM Professional Development)
by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald
ISBN 13: 9780750622400
Format: Paperback (384 pages) Publisher: A Butterworth-Heinemann Title Published: Apr 1998 Other Format: Paperback
Customer Centered Selling: Eight Steps to Success from the World's Best Sales Force
by Robert L. Jolles
ISBN 13: 9780684843902
Format: Hardcover (288 pages) Publisher: Simon & Schuster Ltd Published: 06 Jul 1998 Other Format: Paperback
Marketing Planning for Services (CIM Professional Development)
by Adrian Payne
ISBN 13: 9780750630221
Format: Paperback (376 pages) Publisher: Routledge Published: 17 Jun 1996 Other Format: Hardcover
The Customer Service Planner: Published in association with the Chartered Institute of Marketing (Marketing Series: Practitioner)
by Martin Christopher
ISBN 13: 9780750617109
Format: Paperback (125 pages) Publisher: A Butterworth-Heinemann Title Published: 11 Oct 1993 Other Format: Hardcover
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)
by Terence A. Shimp, M.Wayne Delozier
ISBN 13: 9780030211133
Format: Hardcover (674 pages) Publisher: Cengage Learning Published: 01 Sep 1999 Other Format: Hardcover
Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become Indispensable to Your Customers
by Mark Shonka,Dan Kosch
ISBN 13: 9780793154708
Format: Illustrated (304 pages) Publisher: Kaplan Test Prep Published: 16 Sep 2002