
by JohnWilmshurst (Author)
                        Format:  Paperback
                         Pages: 267
                        
                        
                        
                        Publisher: Published on behalf of the Institute of Marketing and the CAM Foundation 
 Published: 1985
                        
                        
                        
                        
                        
                        ISBN 10:  0434923303
 ISBN 13: 9780434923304