Marketing: Concepts and Strategies
by Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell
ISBN 13: 9780395669280
Format: Paperback (848 pages) Publisher: Houghton Mifflin (Academic) Published: 31 Mar 1994 Other Format: Hardcover, Paperback
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Business Ethics: New Challenges for Business Schools and Corporate Leaders
by
ISBN 13: 9780765614582
Format: Hardcover (286 pages) Publisher: M.E. Sharpe Published: 30 Sep 2004
Marketing Strategy
by O.C. Ferrell
ISBN 13: 9780030321030
Format: Paperback (384 pages) Publisher: South-Western, Division of Thomson Learning Published: 25 Aug 2001
by William M. Pride, O.C. Ferrell
ISBN 13: 9780395629659
Format: Hardcover Publisher: Houghton Mifflin Published: 10 Mar 1994 Other Format: Hardcover, Paperback