Marketing: Concepts and Strategies

Marketing: Concepts and Strategies

by Sally Dibb (Author), Lyndon P. Simkin (Author), O.C. Ferrell (Author), William M. Pride (Author)

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Format: Paperback
Pages: 800
Edition: European Edition
Publisher: Houghton Mifflin
Published: 01 May 1991

ISBN 10: 0395543525
ISBN 13: 9780395543528