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Marketing Strategy

Marketing Strategy

by O.C.Ferrell (Author)

  • Used

    Paperback 2001

    $7.86
Synopsis

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

$7.86

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More Information

Format: Paperback
 Pages: 384
 Edition: 2nd Revised edition
 Publisher: South-Western, Division of Thomson Learning
Published: 25 Aug 2001
ISBN 10: 0030321034
ISBN 13: 9780030321030