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Big Brands Big Trouble: Lessons Learned the Hard Way: Lessons Learned the Hard Way

by Jack Trout

ISBN 13: 9780471263036

Format: Paperback (236 pages)
Publisher: Wiley
Published: 29 Nov 2002

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The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)

by Jack Trout

ISBN 13: 9780070653283

Format: Paperback (173 pages)
Publisher: McGraw-Hill Education
Published: 01 Jan 1997

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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets

by Jack Trout

ISBN 13: 9780071437943

Format: Hardcover (144 pages)
Publisher: McGraw-Hill Professional
Published: 01 Apr 2004

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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius

by Jack Trout

ISBN 13: 9780471236085

Format: Illustrated (132 pages)
Publisher: John Wiley & Sons, Inc.
Published: 22 Nov 2002

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Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout

ISBN 13: 9780471028925

Format: Paperback (240 pages)
Publisher: John Wiley & Sons
Published: 05 Oct 2001

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Marketing Warfare

by Al Ries, Jack Trout

ISBN 13: 9780070666009

Format: Paperback (216 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Dec 1986
Other Format: Paperback

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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (MGMT & LEADERSHIP)

by Jack Trout

ISBN 13: 9780071373326

Format: Illustrated (224 pages)
Publisher: McGraw Hill
Published: 16 Feb 2001

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The Making of a Name: The Inside Story of the Brands We Buy

by Steve Rivkin,Fraser Sutherland,Jack Trout

ISBN 13: 9780195168723

Format: Hardcover (288 pages)
Publisher: OUP USA
Published: 11 Nov 2004

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