by JackTrout (Author), SteveRivkin (Author), SteveRiukin (Author)
The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.
Format: Hardcover
Pages: 173
Publisher: McGraw-Hill Inc.,US
Published: 01 Sep 1995
ISBN 10: 0070652910
ISBN 13: 9780070652910