Differentiate or Die: Survival in Our Era of Killer Competition
by Jack Trout
ISBN 13: 9780471028925
Format: Paperback (240 pages) Publisher: John Wiley & Sons Published: 05 Oct 2001 Other Format: Hardcover
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Big Brands, Big Trouble: Lessons Learned the Hard Way
ISBN 13: 9780471414322
Format: Hardcover (240 pages) Publisher: John Wiley & Sons Published: 12 Oct 2001
The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)
ISBN 13: 9780070653283
Format: Paperback (173 pages) Publisher: McGraw-Hill Education Published: 01 Jan 1997
Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
ISBN 13: 9780071437943
Format: Hardcover (144 pages) Publisher: McGraw-Hill Professional Published: 01 Apr 2004
Differentiate or Die
ISBN 13: 9780471357643
Format: Hardcover (240 pages) Publisher: John Wiley & Sons Published: 30 Mar 2000 Other Format: Paperback
In Search of the Obvious: The Antidote for Today's Marketing Mess
ISBN 13: 9780470288597
Format: Hardcover (224 pages) Publisher: John Wiley & Sons Published: 24 Oct 2008
A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius
ISBN 13: 9780471236085
Format: Illustrated (132 pages) Publisher: John Wiley & Sons, Inc. Published: 22 Nov 2002
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (MGMT & LEADERSHIP)
ISBN 13: 9780071373326
Format: Illustrated (224 pages) Publisher: McGraw Hill Published: 16 Feb 2001
The Making of a Name: The Inside Story of the Brands We Buy
by Steve Rivkin,Fraser Sutherland,Jack Trout
ISBN 13: 9780195168723
Format: Hardcover (288 pages) Publisher: OUP USA Published: 11 Nov 2004
Positioning: Wie Produkte und Unternehmen in gesättigten Märkten überleben
by Al Ries, Jack Trout, Lorenz Wied
ISBN 13: 9783800637904
Format: Hardcover Publisher: Vahlen Franz Gmbh Published: Jun 2012
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