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The Making of a Name: The Inside Story of the Brands We Buy The Making of a Name: The Inside Story of the Brands We Buy by Steve Rivkin,Fraser Sutherland,Jack Trout

The Making of a Name: The Inside Story of the Brands We Buy

by Steve Rivkin,Fraser Sutherland,Jack Trout


ISBN 13: 9780195168723

Format: Hardcover (288 pages)
Publisher: OUP USA
Published: 11 Nov 2004

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New : $53.01  
New : $53.01