by JackTrout (Author)
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Format: Paperback
Pages: 173
Edition: New
Publisher: McGraw-Hill Education
Published: 01 Jan 1997
ISBN 10: 0070653283
ISBN 13: 9780070653283