The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)

The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)

by JackTrout (Author)

Synopsis

In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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More Information

Format: Paperback
Pages: 173
Edition: New
Publisher: McGraw-Hill Education
Published: 01 Jan 1997

ISBN 10: 0070653283
ISBN 13: 9780070653283