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CIM Study Text: Marketing Communications Strategy

by Chartered Institute of Marketing

ISBN 13: 9780751740486

Format: Paperback
Publisher: BPP Publishing Ltd
Published: Jun 1996
Other Format: Paperback

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Exploring Corporate Strategy: Text Only

by Gerry Johnson, Kevan Scholes

ISBN 13: 9780130807397

Format: Paperback (588 pages)
Publisher: Financial Times/ Prentice Hall
Published: 09 Dec 1998
Other Format: Paperback

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Business Policy and Strategic Management

by William F. Glueck, Lawrence R. Jauch, Lawrence Jauch

ISBN 13: 9780071005074

Format: Paperback (960 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Jun 1988

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International Marketing Strategy: Analysis, Development and Implementation

by Chris Phillips,etc., Isobel Doole, Robin Lowe

ISBN 13: 9780415089852

Format: Paperback (450 pages)
Publisher: Cengage Learning EMEA
Published: Sep 1994
Other Format: Paperback

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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance

by Anita M Mcgahan

ISBN 13: 9781578518401

Format: Hardcover (245 pages)
Publisher: Harvard Business School Press
Published: 01 Oct 2004

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The Wealth Of Knowledge: Intellectual Capital And The Twenty-First Century Organization

by Thomas A. Stewart

ISBN 13: 9781857882872

Format: Hardcover (418 pages)
Publisher: Nicholas Brealey Publishing
Published: 14 Feb 2002

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Services Marketing (McGraw-Hill International Editions Series)

by Valarie A. Zeithaml, Mary Jo Bitner

ISBN 13: 9780071169943

Format: Paperback (656 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Jan 2000
Other Format: Paperback

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Analysing Organisations

by Sandra Dawson

ISBN 13: 9780333576465

Format: Illustrated (300 pages)
Publisher: Palgrave Macmillan
Published: 05 Jun 1992
Other Format: Paperback

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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

by Hollis N

ISBN 13: 9780230606227

Format: Hardcover (272 pages)
Publisher: Palgrave Macmillan
Published: 24 Nov 2008
Other Format: Paperback

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Strategic Management and Organisational Dynamics

by Ralph D. Stacey

ISBN 13: 9780273600985

Format: Paperback (480 pages)
Publisher: FT Prentice Hall
Published: 01 Mar 1993
Other Format: Paperback

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Ten Minute:planning (10 minute guides)

by Edwin Bobrow

ISBN 13: 9780028618180

Format: Paperback (144 pages)
Publisher: Simon & Schuster UK
Published: 12 Dec 1997

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STRATEGIC MARKETING COMMUNICATIONS

by Paul Smith

ISBN 13: 9780749420130

Format: Paperback (290 pages)
Publisher: Kogan Page
Published: 25 Aug 1997

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