Exploring Corporate Strategy: Text and Cases

Exploring Corporate Strategy: Text and Cases

by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author)

Synopsis

The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).

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More Information

Format: Paperback
Pages: 972
Edition: 5
Publisher: Financial Times/ Prentice Hall
Published: 01 Dec 1998

ISBN 10: 0130807400
ISBN 13: 9780130807403