by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author)
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).
Format: Paperback
Pages: 972
Edition: 5
Publisher: Financial Times/ Prentice Hall
Published: 01 Dec 1998
ISBN 10: 0130807400
ISBN 13: 9780130807403