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If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

by Peter Cheverton

ISBN 13: 9780749437282

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 03 Apr 2002

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Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij

ISBN 13: 9781412914765

Format: Paperback (288 pages)
Publisher: Sage Publications, Inc
Published: 26 May 2005
Other Format: Paperback

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Hitting the Headlines in Europe: A Country-by-country Guide to Effective Media Relations

by Cathie Burton,Alun Drake

ISBN 13: 9780749442262

Format: Paperback (272 pages)
Publisher: Kogan Page Ltd
Published: 30 Apr 2004

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China CEO: Voices of Experience from 20 International Business Leaders

by Juan Antonio Fernandez,Laurie Underwood

ISBN 13: 9780470821923

Format: Paperback (324 pages)
Publisher: John Wiley & Sons
Published: 12 May 2006

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International Marketing (Marketing Series: Student)

by Stanley Paliwoda

ISBN 13: 9780750604246

Format: Paperback (706 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 14 Sep 1992
Other Format: Paperback

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Global Marketing Management

by Masaaki Kotabe, Kristiaan Helsen

ISBN 13: 9780471592884

Format: Hardcover (712 pages)
Publisher: John Wiley & Sons
Published: 26 Mar 1998

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Cracking the Japanese Market: Strategies for Success in the New Global Economy

by James C. Morgan,J. Jeffrey Morgan

ISBN 13: 9780029216910

Format: Hardcover (288 pages)
Publisher: The Free Press
Published: 04 Apr 1991

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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense (Adweek Book S.)

by Simon Anholt

ISBN 13: 9780471354888

Format: Hardcover (326 pages)
Publisher: John Wiley & Sons
Published: 08 Feb 2000

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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power and Politics of World Trade

by Pietra Rivoli

ISBN 13: 9780471648499

Format: Hardcover (272 pages)
Publisher: John Wiley & Sons
Published: 15 Apr 2005
Other Format: Paperback

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International Marketing and Export Management

by Prof Gerald Albaum, Edwin Duerr

ISBN 13: 9780201419641

Format: Textbook Binding (446 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 Mar 1998
Other Format: Paperback

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Building a Chain of Customers: Linking Business Functions to Create the World Class Company

by Richard J. Schonberger

ISBN 13: 9780029279915

Format: Hardcover (349 pages)
Publisher: The Free Press
Published: 01 Apr 1990
Other Format: Hardcover

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Consumer Behaviour: A European Outlook

by Leon G. Schiffman,Leslie Kanuk,Havard Hansen

ISBN 13: 9780273704010

Format: Paperback (512 pages)
Publisher: Financial Times/ Prentice Hall
Published: 21 Feb 2008

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