Building a Chain of Customers: Linking Business Functions to Create the World Class Company

by RichardJ.Schonberger (Author)

• Used

  Hardcover
  1990

  $3.22

  The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

• Used

  Hardcover
  1990

  $5.81

  Building on two previous works, Japanese Manufacturing Techniques and World Class Manufacturing - the latter regarded by the prestigious journal Quality Progress as a milestone in the second Industrial Revolution - Richard Schonberger introduces a new concept. He argues that each of the four main business functions - design, manufacturing, accounting, and marketing - becomes a customer for the other three and that the many links between and within departments form a continuous chain of customers that extends to those who buy the product. Through hundreds of real company examples of the customer chain of action, Dr Schonberger shows how it quickens response rates, increases product quality, lowers costs, adds greater flexibility to change volume and product mix and takes sales away from the laggard competition.