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Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age (BUSINESS BOOKS)

by Bob Stone,Ron Jacobs

ISBN 13: 9780071458290

Format: Illustrated (696 pages)
Publisher: McGraw Hill
Published: 16 Dec 2008

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Database Marketing: Analyzing and Managing Customers: 18 (International Series in Quantitative Marketing, 18)

by Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin

ISBN 13: 9781441903327

Format: Illustrated (896 pages)
Publisher: Springer
Published: 06 May 2009
Other Format: Illustrated

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Optimal Database Marketing: Strategy, Development, and Data Mining

by Dr. Ronald G. Drozdenko,Mr. Perry D. Drake

ISBN 13: 9780761923572

Format: Hardcover (398 pages)
Publisher: Sage Publications, Inc
Published: 10 May 2002

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Functional Data Analysis with R and MATLAB (Use R!)

by James Ramsay,Giles Hooker,Spencer Graves

ISBN 13: 9780387981840

Format: Illustrated (214 pages)
Publisher: Springer
Published: 02 Jul 2009

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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing): 18

by Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin

ISBN 13: 9780387725789

Format: Illustrated (896 pages)
Publisher: Springer
Published: 11 Feb 2008
Other Format: Illustrated

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Applied Data Mining for Business and Industry (Statistics in Practice)

by Paolo Giudici,Silvia Figini

ISBN 13: 9780470058879

Format: Illustrated (258 pages)
Publisher: WileyBlackwell
Published: 17 Apr 2009
Other Format: Illustrated

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