Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
by Angus Jenkinson
ISBN 13: 9780077079505
Format: Hardcover (384 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Aug 1995
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Telemarketing in Action: A Handbook of Marketing and Sales Applications (McGraw-Hill Marketing for Professionals)
by Michael Stevens
ISBN 13: 9780077078638
Format: Hardcover (320 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jun 1995
Principles of Direct and Database Marketing
by Alan Tapp
ISBN 13: 9780273627173
Format: Hardcover (336 pages) Publisher: Financial Times/ Prentice Hall Published: 05 Mar 1998 Other Format: Paperback
ISBN 13: 9780273713029
Format: Paperback (536 pages) Publisher: Financial Times/ Prentice Hall Published: 02 Dec 2008 Other Format: Hardcover, Paperback
Direct and Database Marketing: Targeting Interaction Control and Continuity
by Graeme McCorkell
ISBN 13: 9780749419608
Format: Paperback (320 pages) Publisher: Kogan Page Published: 19 Apr 1997
SQL Server 2000 Database Design and Implementation (MCSE Training Kit)
by Microsoft Press
ISBN 13: 9780735612488
Format: Mass Market Paperback (650 pages) Publisher: Microsoft Press,U.S. Published: 01 May 2001 Other Format: Paperback
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (CONSUMER APPL & HARDWARE - OMG)
by Paul Greenberg
ISBN 13: 9780071590457
Format: Hardcover (688 pages) Publisher: McGraw Hill Published: 16 Oct 2009
Ambient Findability: What We Find Changes Who We Become
by Peter Morville
ISBN 13: 9780596007652
Format: Illustrated (208 pages) Publisher: O'Reilly Media Published: 06 Oct 2005
Strategic Database Marketing
by Robert Jackson, Paul Wang
ISBN 13: 9780844232324
Format: Hardcover (288 pages) Publisher: McGraw-Hill Contemporary Published: 01 Jan 2000
ISBN 13: 9780273683551
Format: Paperback (489 pages) Publisher: Financial Times/ Prentice Hall Published: 24 Sep 2004 Other Format: Hardcover, Paperback
New Rules of Marketing: How to Use One-to-one Relationship Marketing to be the Leader in Your Industry
by Frederick Newell
ISBN 13: 9780786312283
Format: Hardcover (320 pages) Publisher: Irwin Professional Publishing Published: 01 Jun 1997
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
by Ernan Roman
ISBN 13: 9780071740838
Format: Hardcover (272 pages) Publisher: McGraw-Hill Professional Published: 01 Nov 2010