Ambient Findability: What We Find Changes Who We Become
by Peter Morville
ISBN 13: 9780596007652
Format: Illustrated (208 pages) Publisher: O'Reilly Media Published: 06 Oct 2005
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Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
by Michael J. Berry, Gordon S. Linoff
ISBN 13: 9780471470649
Format: Paperback (672 pages) Publisher: John Wiley & Sons Published: 08 Apr 2004
Principles of Direct and Database Marketing
by Alan Tapp
ISBN 13: 9780273713029
Format: Paperback (536 pages) Publisher: Financial Times/ Prentice Hall Published: 02 Dec 2008 Other Format: Paperback
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
by Mike Moran, Bill Hunt
ISBN 13: 9780136068686
Format: Paperback (672 pages) Publisher: IBM Press Published: 19 Sep 2008
Direct and Database Marketing: Targeting Interaction Control and Continuity
by Graeme McCorkell
ISBN 13: 9780749419608
Format: Paperback (320 pages) Publisher: Kogan Page Published: 19 Apr 1997
Database Marketing: The Ultimate Marketing Tool
by Edward L. Nash
ISBN 13: 9780070460638
Format: Hardcover (336 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Jun 1993
All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
by Garth Hallberg
ISBN 13: 9780471120049
Format: Hardcover (336 pages) Publisher: John Wiley & Sons Published: 25 Jan 1996 Other Format: Hardcover
ISBN 13: 9780273646815
Format: Paperback (456 pages) Publisher: Financial Times/ Prentice Hall Published: 22 Jan 2001 Other Format: Paperback
Direct and Database Marketing
ISBN 13: 9780749419523
Format: Hardcover (315 pages) Publisher: Kogan Page Ltd Published: 19 Apr 1997 Other Format: Paperback
ISBN 13: 9780273683551
Format: Paperback (489 pages) Publisher: Financial Times/ Prentice Hall Published: 24 Sep 2004 Other Format: Paperback
Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
by Angus Jenkinson
ISBN 13: 9780077079505
Format: Hardcover (384 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Aug 1995
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing)
by Olivia Parr Rud
ISBN 13: 9780471385646
Format: Paperback (416 pages) Publisher: John Wiley & Sons Published: 14 Dec 2000