Essential Guide to Database Marketing (John Fraser-Robinson Direct Marketing)
by John M. Davies
ISBN 13: 9780077071578
Format: Hardcover (300 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jul 1992
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Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life
by Daniel S. Janal
ISBN 13: 9780471349761
Format: Paperback (408 pages) Publisher: John Wiley & Sons Published: 11 Jan 2000
Database Marketing
by Robert Shaw, Merlin Stone
ISBN 13: 9780704506398
Format: Paperback (200 pages) Publisher: Gower Publishing Ltd Published: 21 Dec 1989 Other Format: Hardcover
Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
by Michael J. Berry, Gordon S. Linoff
ISBN 13: 9780471470649
Format: Paperback (672 pages) Publisher: John Wiley & Sons Published: 08 Apr 2004 Other Format: Paperback
Telemarketing in Action: A Handbook of Marketing and Sales Applications (McGraw-Hill Marketing for Professionals)
by Michael Stevens
ISBN 13: 9780077078638
Format: Hardcover (320 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jun 1995
Principles of Direct and Database Marketing
by Alan Tapp
ISBN 13: 9780273627173
Format: Hardcover (336 pages) Publisher: Financial Times/ Prentice Hall Published: 05 Mar 1998 Other Format: Paperback
Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age (BUSINESS BOOKS)
by Bob Stone,Ron Jacobs
ISBN 13: 9780071458290
Format: Illustrated (696 pages) Publisher: McGraw Hill Published: 16 Dec 2008
ISBN 13: 9780273713029
Format: Paperback (536 pages) Publisher: Financial Times/ Prentice Hall Published: 02 Dec 2008 Other Format: Hardcover, Paperback
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
by Mike Moran, Bill Hunt
ISBN 13: 9780136068686
Format: Paperback (672 pages) Publisher: IBM Press Published: 19 Sep 2008
Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
by Angus Jenkinson
ISBN 13: 9780077079505
Format: Hardcover (384 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Aug 1995
Direct and Database Marketing: Targeting Interaction Control and Continuity
by Graeme McCorkell
ISBN 13: 9780749419608
Format: Paperback (320 pages) Publisher: Kogan Page Published: 19 Apr 1997
Database Marketing: The Ultimate Marketing Tool
by Edward L. Nash
ISBN 13: 9780070460638
Format: Hardcover (336 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Jun 1993