Essential Guide to Database Marketing (John Fraser-Robinson Direct Marketing)
by John M. Davies
ISBN 13: 9780077071578
Format: Hardcover (300 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jul 1992
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Ambient Findability: What We Find Changes Who We Become
by Peter Morville
ISBN 13: 9780596007652
Format: Illustrated (208 pages) Publisher: O'Reilly Media Published: 06 Oct 2005
Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life
by Daniel S. Janal
ISBN 13: 9780471349761
Format: Paperback (408 pages) Publisher: John Wiley & Sons Published: 11 Jan 2000
Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
by Angus Jenkinson
ISBN 13: 9780077079505
Format: Hardcover (384 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Aug 1995
Telemarketing in Action: A Handbook of Marketing and Sales Applications (McGraw-Hill Marketing for Professionals)
by Michael Stevens
ISBN 13: 9780077078638
Format: Hardcover (320 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jun 1995
Principles of Direct and Database Marketing
by Alan Tapp
ISBN 13: 9780273627173
Format: Hardcover (336 pages) Publisher: Financial Times/ Prentice Hall Published: 05 Mar 1998 Other Format: Paperback
Oracle E-Business Suite Financials Handbook
by David James, Graham H. Seibert, Simon Russell
ISBN 13: 9780072132304
Format: Paperback (820 pages) Publisher: McGraw-Hill Osborne Published: 01 Dec 2001 Other Format: Paperback
Direct and Database Marketing: Targeting Interaction Control and Continuity
by Graeme McCorkell
ISBN 13: 9780749419608
Format: Paperback (320 pages) Publisher: Kogan Page Published: 19 Apr 1997
All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
by Garth Hallberg
ISBN 13: 9780471120049
Format: Hardcover (336 pages) Publisher: John Wiley & Sons Published: 25 Jan 1996 Other Format: Hardcover
Direct and Database Marketing
ISBN 13: 9780749419523
Format: Hardcover (315 pages) Publisher: Kogan Page Ltd Published: 19 Apr 1997 Other Format: Paperback
The Marketing Person's Guide to Database Marketing and Direct Mail
by Robin Fairlie
ISBN 13: 9781850152095
Format: Hardcover (288 pages) Publisher: Exley Publications Ltd Published: Oct 1989
Data Mining Techniques: Marketing, Sales and Customer Support
by Michael J. A. Berry, Gordon Linoff
ISBN 13: 9780471179801
Format: Paperback (464 pages) Publisher: John Wiley & Sons Published: 19 Jun 1997 Other Format: Paperback