Service Management and Operations
by Barry Render, Roberta S. Russell, Cengiz Haksever, Robert G. Murdick
ISBN 13: 9780130813381
Format: Paperback (608 pages) Publisher: Prentice Hall Published: 16 Nov 1999
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Market-driven Management: Using the New Marketing Concept to Create a Customer-oriented Company (Portable MBA)
by Frederick E. Webster Jr.
ISBN 13: 9780471595762
Format: Hardcover (336 pages) Publisher: John Wiley & Sons Published: 23 May 1994
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Strategic Advertising Management
by Richard Elliott, Larry Percy
ISBN 13: 9780199274895
Format: Paperback (364 pages) Publisher: OUP Oxford Published: 26 May 2005
Commonsense Direct Marketing (Professional Paperbacks)
by Drayton Bird
ISBN 13: 9780749425845
Format: Paperback (356 pages) Publisher: Kogan Page Ltd Published: 28 Apr 1998 Other Format: Hardcover, Illustrated, Paperback
Wow! That's What I Call Service: Stories of Great Customer Service from the Wow! Awards
by Don Williams,Hales
ISBN 13: 9781905823161
Format: Paperback (296 pages) Publisher: Ecademy Press Published: 02 Jul 2007
Consumer Behaviour (Marketing Series: Student)
by Chris Rice
ISBN 13: 9780750605496
Format: Paperback (420 pages) Publisher: Butterworth-Heinemann Ltd Published: 16 Aug 1993
Internet Marketing: Strategy, Implementation and Practice
by Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick
ISBN 13: 9780273643098
Format: Paperback (528 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Apr 2000 Other Format: Paperback
Marketing Research Process
by Wright, Crimp
ISBN 13: 9780132028394
Format: Paperback (400 pages) Publisher: Prentice Hall Published: 10 May 1995 Other Format: Hardcover, Paperback, Unknown Binding
Strategic Marketing Planning and Control (CIM Student S.)
by Graeme Drummond,John Ensor
ISBN 13: 9780750644822
Format: Paperback (176 pages) Publisher: A Butterworth-Heinemann Title Published: 23 Sep 1999 Other Format: Paperback
Kids as Customers: Handbook of Marketing to Children: A Handbook of Marketing to Children
by James U. McNeal
ISBN 13: 9780669276275
Format: Hardcover (272 pages) Publisher: Lexington Books Published: Jul 1992
Marketing Research, European Edition: An Applied Approach
by Naresh Malhotra, David Birks
ISBN 13: 9780273657446
Format: Paperback (816 pages) Publisher: Financial Times/ Prentice Hall Published: 09 Dec 2002 Other Format: Hardcover, Paperback