Brand Warriors: Corporate Leaders Share Their Winning Strategies
by Fiona Gilmore
ISBN 13: 9780006388920
Format: Paperback (288 pages) Publisher: HarperCollins Business Published: 15 Feb 1999 Other Format: Hardcover
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Marketing Management: Analysis, Planning and Control
by Philip Kotler
ISBN 13: 9780132613637
Format: Paperback (832 pages) Publisher: Pearson Education (US) Published: 01 Aug 1996 Other Format: Hardcover, Paperback
Strategic Brand Management: Building, Measuring, and Managing Brand Equality
by Kevin Keller
ISBN 13: 9780131888593
Format: Hardcover (720 pages) Publisher: Prentice Hall Published: 13 Jun 2007 Other Format: Hardcover, Paperback
Selling the Dream: Sales as Evangelism
by Guy Kawasaki
ISBN 13: 9780060166328
Format: Hardcover (224 pages) Publisher: HarperCollins Published: 23 Jan 1992
The Secrets of Successful Sales Management
by Tony Adams
ISBN 13: 9780434900121
Format: Hardcover (224 pages) Publisher: Butterworth-Heinemann Ltd Published: 21 Sep 1987 Other Format: Paperback
How to Hire and Develop Your Next Top Performer: The Four Factors That Make Great Salespeople
by Herbert Greenberg,Harold Weinstein,Patrick Sweeney
ISBN 13: 9780071362443
Format: Hardcover (256 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Oct 2000
Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
by Angus Jenkinson
ISBN 13: 9780077079505
Format: Hardcover (384 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Aug 1995
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore
ISBN 13: 9781900961585
Format: Paperback (160 pages) Publisher: Capstone Published: 01 Jan 1998 Other Format: Illustrated
Marketing Management
by Russell S. Winer
ISBN 13: 9780321014214
Format: Paperback (576 pages) Publisher: Pearson Published: 05 Aug 1999
Marketing Management & Strategy
by Mr Peter Doyle
ISBN 13: 9780132622394
Format: Paperback (488 pages) Publisher: Financial Times/ Prentice Hall Published: 10 Nov 1997 Other Format: Paperback
Marketing: A Resource Book
by Andy Hutchings
ISBN 13: 9780273607359
Format: Paperback (352 pages) Publisher: Financial Times/ Prentice Hall Published: 10 May 1995
Principles of Marketing
by Dr Frances Brassington, Dr Stephen Pettitt
ISBN 13: 9780273605133
Format: Paperback (1104 pages) Publisher: Financial Times/ Prentice Hall Published: 31 Jan 1997 Other Format: Hardcover, Paperback